Think About It
But you don’t buy most of what you see, even if the offer intrigued you.
This experience is happening over and over again for your audience, too.
For example
Two businesses get the same 10,000 visitors.
One makes
$1,000
The other makes
$40,000
The answer starts with a number most businesses aren't looking at:
Revenue Per Visitor™
How much revenue does each visitor pull in?
And what would it take to make a quantum leap in the revenue you pull from each one?
Go from "one of the options" to *THE* ONLY OPTION.
Instead of being compared to everyone else, become the brand everyone else gets compared to.
You don't own a category by claiming you're "better."
Claiming "better" pulls you into price wars with cheaper alternatives.
You own a category by owning your differentiator.
Your category-dominating argument is at the intersection of:
Picking that "fight" with the market is what makes you a new category and creates your monopoly in your market.
The success of the Compounding Revenue Per Visitor™ OS hinges on your Contrarian POV™.
That's why we ladder your differentiator across every step of your customer journey, so your differentiation meets them at each stage.
The questions bring up the frustration your Contrarian POV™ answers.
Each prospective buyer sees your Contrarian POV™ applied to their own answers.
Your IP proves your Contrarian POV™ while they diagnose themselves.
Each doubt gets answered through your Contrarian POV™.
They arrive already agreeing with why you're different.
One Contrarian POV™ through every touchpoint.
Every answer gets its own reply, built for that exact prospective buyer.
Across industries, businesses have seen that customers now take longer to make a buying decision. Most believe it's because they're skeptical.
However, I analyzed hundreds of customer journeys and found that a customer who takes 6 months and one who takes 6 days both go through the same series of messages.
Five buyers, the same four steps. Watch how far they get.
So I had a hypothesis: if I compress all the buying arguments into 6 minutes, taking buyers from curiosity to consideration to conviction to conversion, will that increase sales?
It did. Every buying message now gets delivered in 6 minutes, through questions and replies. That's a Conversion Quiz™ map.
Every buying argument arrives as a reply: a reframe, a case study, a comparison, whatever that prospective buyer needs next.
Tap through a short sample. Watch each answer change the next screen, and see which job every screen does.
No two prospective buyers take the same path. Each one gets the replies their answers call for.
A Diagnostic Workshop is a 20- to 45-minute video where they score their own business against your framework.
The video walks them through your framework one part at a time. At each part, they answer a few questions about their own business and see how a business with the same problem fixed it.
By the end, they know exactly where their gap is, and why your process is built to close it.
Want to see a live example? Watch ours and score your own business as you go.
Watch the Nomads Diagnostic WorkshopPeople push back on a pitch.
They rarely push back on a conclusion they reached themselves.
Every question in the workshop is a buying argument, and every case study inside it proves one quadrant.
So by the time they're invited to book a call, they've already agreed with your Contrarian POV™ several times, in their own words.
Tap a quadrant to see the problem it diagnoses, what your prospective buyer realizes there, and the case study that proves it.
A competitor can copy your Contrarian POV™. They can even copy one part of your process.
What they can't copy is how the parts depend on each other. Take one piece out, and the rest stops working. That's what the workshop shows your prospective buyer: your argument has a system behind it, and the system is yours.
A Conversion Quiz™ subscriber is already nurtured. What's left to address is their objections.
Every marketer agrees the welcome sequence is the most profitable one, and the advice is always the same:
Use welcome emails to nurture and build trust.
But a subscriber who arrives through a Conversion Quiz™ has already done that work.
So, the bigger job of the email sequence is handling objections.
Not just to buy from you, but to buy into your narrative, your differentiation and your story, so they keep opening your emails.
| The first 14 days | A normal subscriber | A Conversion Quiz™ subscriber |
|---|---|---|
| Do they know your offer? | No. The welcome emails have to do this first. | Yes. They saw it on the result page and again in the workshop. |
| Do they know what makes you different? | No. They're still comparing you with the familiar name and the cheaper option. | Yes. Your Contrarian POV™ ran through every reply they got. |
| Have they moved from curiosity to conviction? | Not yet. That's weeks of emails, if they keep opening. | Yes. Six minutes of buying arguments, answered in their own words. |
| Do they still have objections? | Yes. Buried under everything else the emails still have to do. | Yes. And it's the only thing left, so the emails can spend all 14 days on it. |
When we switched from "building trust" to "handling objections" we got results like these:
From 30 students to 500 students and half a million dollars in revenue.
With 180,000+ LinkedIn followers, Lara Acosta was pulling in subscribers at the speed of light. Her first launch drew 30 students.
Then we rebuilt her email strategy around belief shifts instead of nurture. Her next launch converted 70 students.
The launch after that? 500 students and half a million dollars in revenue. Email is now the most profitable channel in her business.
Same audience, same emails, 23 times the sales.
A number one SDR sales coach built a list of 10,000 subscribers with a "comment X, get Y" strategy, and his emails weren't converting.
We ran the same sequence, same messaging, same timing, to two lists at once. His original 10,000 subscribers made 1 sale. His 829 Conversion Quiz™ subscribers made 23.
The only difference was the frame they joined with.
There are three reasons someone doesn't buy, not one.
Our skepticism sequence handles all three, so more subscribers buy in the first 14 days.
Every email in the first 14 days removes one objection.
The three sequences continue the same argument the quiz and the workshop already made. Each email takes on one objection type until there’s nothing left in the way.
These are some of the email types we’d use in each sequence. The mix and order change with the market, the customer and the offer.
Your non-buyer is as valuable as your buyer in making the next visitor more profitable than the last.
Every run of the funnel collects 14 signals.
Some are behavioral, what people did. Some are qualitative, what people told you. Together they show where the argument holds and where it breaks.
Three things keep moving, so the argument can't stand still.
The feedback signals show which one moved, and what to change because of it. Your customer, your business and the market sharpen your Contrarian POV™ and your copy.
A traditional funnel ends. The Compounding Revenue Per Visitor™ OS doesn't.
Every run feeds the next one, which is why we call it the Compounding Revenue Per Visitor™ OS.
E-commerce company
GolfBays went from 1 demo per 2,500 Shopify web visitors to 1 in 7 Conversion Quiz™ takers adding 525 demos and £96,000 in new revenue in just 12 days, on the same ad spend.
Let’s run your numbers.
Revenue Per Visitor™ Calculator
You already track how many visitors you get. This is what one of them is worth.
Your goal RPV
$41.08
$328,600 a month÷ the same 8,000 visitors
Everything your list isn't doing
$153,600 through your list, plus $50,000 from everywhere else.
Total $203,600 a month.
To add $125,000 a month ($1.5M a year) without buying a single extra visitor, this is the number that has to move.
Your goal RPV
$41.08
$328,600 a month÷ the same 8,000 visitors
Your RPV now
$25.45
$203,600 a month÷ 8,000 visitors
Your goal RPV
$41.08
$328,600 a month÷ the same 8,000 visitors
Same traffic. Same marketing spend. $15.63 more from each visitor.
Revenue Per Visitor™ = total revenue ÷ every person your business attracts, online and offline.
