How it works
How it works
Five parts. One system.
Step
01
Day 1-15
Position your offer as a Category of One in your buyer's mind
To build a Compounding RPV™ (C-RPV) OS that converts, we first have to build your ONE differentiating argument.
In our words: your Contrarian POV ™ that shows your product or service’s clear differentiation, leaving competitors with an inferiority complex (because you've created a monopoly in your niche).
You create a league of your own through this differentiation, the way Apple, Oatly, and Netflix did in their categories.
The key here is not showing your customers why you’re better, but how you’re different than the solutions that failed them.
To do this, we
Survey and interview your customers to find out what they actually care about
Dig into your sales calls and sales cycle to find the first trigger that drives their buying decisions
Analyze your market to see where you can own a space your competitors have missed
Then, we combine all that data with our expertise to extract your Contrarian Point of View ™ that makes your quiz pay off.
This becomes the backbone of your C-RPV™ OS, shaping your messaging, the funnel strategy, and the emotional journey that takes leads from curiosity to consideration to conviction to conversion.
The success of this entire customer journey hinges on getting this differentiating Contrarian POV™ right.
Step
01
Day 1-15
Position your offer as a Category of One in your buyer's mind
To build a Compounding RPV™ (C-RPV) OS that converts, we first have to build your ONE differentiating argument.
In our words: your Contrarian POV ™ that shows your product or service’s clear differentiation, leaving competitors with an inferiority complex (because you've created a monopoly in your niche).
You create a league of your own through this differentiation, the way Apple, Oatly, and Netflix did in their categories.
The key here is not showing your customers why you’re better, but how you’re different than the solutions that failed them.
To do this, we
Survey and interview your customers to find out what they actually care about
Dig into your sales calls and sales cycle to find the first trigger that drives their buying decisions
Analyze your market to see where you can own a space your competitors have missed
Then, we combine all that data with our expertise to extract your Contrarian Point of View ™ that makes your quiz pay off.
This becomes the backbone of your C-RPV™ OS, shaping your messaging, the funnel strategy, and the emotional journey that takes leads from curiosity to consideration to conviction to conversion.
The success of this entire customer journey hinges on getting this differentiating Contrarian POV™ right.
What fifteen days of research looks like
Interviewing your past and current buyers, and non-buyers to understand what they care about and what drives their decision to buy
Workshopping with your product team, sales team, customer service, marketing (CRO, PR, Influencer marketing), and ads team (this is where differentiation gold is buried)
Reviewing the surveys we sent to buyers and non-buyers
Digging into your sales calls, customer service chats, DMs, and all other materials you provided
A heuristic analysis of your current marketing campaigns and funnels
Researching your direct and indirect competitors to identify the gap in the market that you can own exclusively
Social listening by eavesdropping on your target audience where they hang out, whether that’s Reddit, LinkedIn, X, Instagram, or YouTube comments
Listening to podcasts and searching through Goodreads book reviews to understand them even better and mine more VOC
What fifteen days of research looks like
Interviewing your past and current buyers, and non-buyers to understand what they care about and what drives their decision to buy
Workshopping with your product team, sales team, customer service, marketing (CRO, PR, Influencer marketing), and ads team (this is where differentiation gold is buried)
Reviewing the surveys we sent to buyers and non-buyers
Digging into your sales calls, customer service chats, DMs, and all other materials you provided
A heuristic analysis of your current marketing campaigns and funnels
Researching your direct and indirect competitors to identify the gap in the market that you can own exclusively
Social listening by eavesdropping on your target audience where they hang out, whether that’s Reddit, LinkedIn, X, Instagram, or YouTube comments
Listening to podcasts and searching through Goodreads book reviews to understand them even better and mine more VOC
“The research part was the most invaluable part of working with Nomads Marketing.”
Lara Acosta
Lara Acosta
Founder of Literally Academy
Founder of Literally Academy
“The research part was the most invaluable part of working with Nomads Marketing.”
Lara Acosta
Founder of Literally Academy
What you get at the end of it
Messaging Report
Your audience’s pain points, desires, untapped dreams, fears, habits, anxieties around changing the habit, hopes around changing the habit, frustrations with the current habit, and objections.
Solution Design
Maps your features in correlation with your Contrarian POV™.
Your Contrarian POV ™ (Positioning Deck)
Your market-dominating argument positioning you as a category of one (side effects: eliminates competition and comparison to cheaper alternatives)
What you get at the end of it
Messaging Report
Your audience’s pain points, desires, untapped dreams, fears, habits, anxieties around changing the habit, hopes around changing the habit, frustrations with the current habit, and objections.
Solution Design
Maps your features in correlation with your Contrarian POV™.
Your Contrarian POV ™ (Positioning Deck)
Your market-dominating argument positioning you as a category of one (side effects: eliminates competition and comparison to cheaper alternatives)
“This will save us $2 million in projected yearly ad spend.”
CMO of an audio B2C2B SaaS company after we positioned it against giants like Dolby Atmos with its Contrarian take.
Audio Tech Brand
Audio Tech Brand
“This will save us $2 million in projected yearly ad spend.”
CMO of an audio B2C2B SaaS company after we positioned it against giants like Dolby Atmos with its Contrarian take.
Audio Tech Brand
What everyone else says. What we found instead.
L.B
Video Mastermind
The INdustry POV
Ungeneric videos that get you more sales
THE CONTRARIAN POV
Creative delivery
Your message isn't the problem. The creative way you deliver it in your video is what makes people stop, watch, and buy.
Golfbays
Golf simulator company
The INdustry POV
Own a Golf Simulator at home
THE CONTRARIAN POV
Play 365 Days a Year
Stop letting weather or the drive to the range dictate when you can play.
Jimmy Lai
Law firm
The INdustry POV
Fight for child custody. Protect your rights.
THE CONTRARIAN POV
Don’t be reduced to a weekend parent.
You're not fighting for visitation. You're fighting to preserve your place in your child's everyday life because dads aren't disposable.
Stacy Bishop
B2B Fintech Consultancy
The INdustry POV
Sell your SaaS solutions to banks
THE CONTRARIAN POV
Bank sales ≠ SaaS sales
Banks don't buy innovative features the way SaaS companies do. They buy certainty and trust.
Kateesha Hembrow
LinkedIn Group Coaching
The INdustry POV
Get more clients by posting on LinkedIn
THE CONTRARIAN POV
Becoming… brave
This isn’t about posting on LinkedIn. It’s about mustering up courage to become the present parent you dream of being by taking tiny uncomfortable actions. Posting on LinkedIn is one of them.
Meenu Datta
Executive Leadership Coach
The INdustry POV
Improve your leadership skills
THE CONTRARIAN POV
Confront your Inner Boardroom
The bottleneck in your career isn’t skill, strategy, politics, or opportunity. It’s the unvisited room inside you where your patterns, fears, and stories quietly run the show.
Estelle Winsette
Stylist for Lawyers
The INdustry POV
Show up with more confidence
THE CONTRARIAN POV
It’s not your body; it’s your clothes
You don't need to lose weight before you can dress like the successful lawyer you already are.
L.B
Video Mastermind
The INdustry POV
Ungeneric videos that get you more sales
THE CONTRARIAN POV
Creative delivery
Your message isn't the problem. The creative way you deliver it in your video is what makes people stop, watch, and buy.
Golfbays
Golf simulator company
The INdustry POV
Own a Golf Simulator at home
THE CONTRARIAN POV
Play 365 Days a Year
Stop letting weather or the drive to the range dictate when you can play.
Jimmy Lai
Law firm
The INdustry POV
Fight for child custody. Protect your rights.
THE CONTRARIAN POV
Don’t be reduced to a weekend parent.
You're not fighting for visitation. You're fighting to preserve your place in your child's everyday life because dads aren't disposable.
Stacy Bishop
B2B Fintech Consultancy
The INdustry POV
Sell your SaaS solutions to banks
THE CONTRARIAN POV
Bank sales ≠ SaaS sales
Banks don't buy innovative features the way SaaS companies do. They buy certainty and trust.
Kateesha Hembrow
LinkedIn Group Coaching
The INdustry POV
Get more clients by posting on LinkedIn
THE CONTRARIAN POV
Becoming… brave
This isn’t about posting on LinkedIn. It’s about mustering up courage to become the present parent you dream of being by taking tiny uncomfortable actions. Posting on LinkedIn is one of them.
Meenu Datta
Executive Leadership Coach
The INdustry POV
Improve your leadership skills
THE CONTRARIAN POV
Confront your Inner Boardroom
The bottleneck in your career isn’t skill, strategy, politics, or opportunity. It’s the unvisited room inside you where your patterns, fears, and stories quietly run the show.
Estelle Winsette
Stylist for Lawyers
The INdustry POV
Show up with more confidence
THE CONTRARIAN POV
It’s not your body; it’s your clothes
You don't need to lose weight before you can dress like the successful lawyer you already are.
L.B
Video Mastermind
The INdustry POV
Ungeneric videos that get you more sales
THE CONTRARIAN POV
Creative delivery
Your message isn't the problem. The creative way you deliver it in your video is what makes people stop, watch, and buy.
Golfbays
Golf simulator company
The INdustry POV
Own a Golf Simulator at home
THE CONTRARIAN POV
Play 365 Days a Year
Stop letting weather or the drive to the range dictate when you can play.
Jimmy Lai
Law firm
The INdustry POV
Fight for child custody. Protect your rights.
THE CONTRARIAN POV
Don’t be reduced to a weekend parent.
You're not fighting for visitation. You're fighting to preserve your place in your child's everyday life because dads aren't disposable.
Stacy Bishop
B2B Fintech Consultancy
The INdustry POV
Sell your SaaS solutions to banks
THE CONTRARIAN POV
Bank sales ≠ SaaS sales
Banks don't buy innovative features the way SaaS companies do. They buy certainty and trust.
Kateesha Hembrow
LinkedIn Group Coaching
The INdustry POV
Get more clients by posting on LinkedIn
THE CONTRARIAN POV
Becoming… brave
This isn’t about posting on LinkedIn. It’s about mustering up courage to become the present parent you dream of being by taking tiny uncomfortable actions. Posting on LinkedIn is one of them.
Meenu Datta
Executive Leadership Coach
The INdustry POV
Improve your leadership skills
THE CONTRARIAN POV
Confront your Inner Boardroom
The bottleneck in your career isn’t skill, strategy, politics, or opportunity. It’s the unvisited room inside you where your patterns, fears, and stories quietly run the show.
Estelle Winsette
Stylist for Lawyers
The INdustry POV
Show up with more confidence
THE CONTRARIAN POV
It’s not your body; it’s your clothes
You don't need to lose weight before you can dress like the successful lawyer you already are.
What everyone else says. What we found instead.
L.B
Video Mastermind
The INdustry POV
Ungeneric videos that get you more sales
THE CONTRARIAN POV
Creative delivery
Your message isn't the problem. The creative way you deliver it in your video is what makes people stop, watch, and buy.
Golfbays
Golf simulator company
The INdustry POV
Own a Golf Simulator at home
THE CONTRARIAN POV
Play 365 Days a Year
Stop letting weather or the drive to the range dictate when you can play.
Jimmy Lai
Law firm
The INdustry POV
Fight for child custody. Protect your rights.
THE CONTRARIAN POV
Don’t be reduced to a weekend parent.
You're not fighting for visitation. You're fighting to preserve your place in your child's everyday life because dads aren't disposable.
Stacy Bishop
B2B Fintech Consultancy
The INdustry POV
Sell your SaaS solutions to banks
THE CONTRARIAN POV
Bank sales ≠ SaaS sales
Banks don't buy innovative features the way SaaS companies do. They buy certainty and trust.
Kateesha Hembrow
LinkedIn Group Coaching
The INdustry POV
Get more clients by posting on LinkedIn
THE CONTRARIAN POV
Becoming… brave
This isn’t about posting on LinkedIn. It’s about mustering up courage to become the present parent you dream of being by taking tiny uncomfortable actions. Posting on LinkedIn is one of them.
Meenu Datta
Executive Leadership Coach
The INdustry POV
Improve your leadership skills
THE CONTRARIAN POV
Confront your Inner Boardroom
The bottleneck in your career isn’t skill, strategy, politics, or opportunity. It’s the unvisited room inside you where your patterns, fears, and stories quietly run the show.
Estelle Winsette
Stylist for Lawyers
The INdustry POV
Show up with more confidence
THE CONTRARIAN POV
It’s not your body; it’s your clothes
You don't need to lose weight before you can dress like the successful lawyer you already are.
L.B
Video Mastermind
The INdustry POV
Ungeneric videos that get you more sales
THE CONTRARIAN POV
Creative delivery
Your message isn't the problem. The creative way you deliver it in your video is what makes people stop, watch, and buy.
Golfbays
Golf simulator company
The INdustry POV
Own a Golf Simulator at home
THE CONTRARIAN POV
Play 365 Days a Year
Stop letting weather or the drive to the range dictate when you can play.
Jimmy Lai
Law firm
The INdustry POV
Fight for child custody. Protect your rights.
THE CONTRARIAN POV
Don’t be reduced to a weekend parent.
You're not fighting for visitation. You're fighting to preserve your place in your child's everyday life because dads aren't disposable.
Stacy Bishop
B2B Fintech Consultancy
The INdustry POV
Sell your SaaS solutions to banks
THE CONTRARIAN POV
Bank sales ≠ SaaS sales
Banks don't buy innovative features the way SaaS companies do. They buy certainty and trust.
Kateesha Hembrow
LinkedIn Group Coaching
The INdustry POV
Get more clients by posting on LinkedIn
THE CONTRARIAN POV
Becoming… brave
This isn’t about posting on LinkedIn. It’s about mustering up courage to become the present parent you dream of being by taking tiny uncomfortable actions. Posting on LinkedIn is one of them.
Meenu Datta
Executive Leadership Coach
The INdustry POV
Improve your leadership skills
THE CONTRARIAN POV
Confront your Inner Boardroom
The bottleneck in your career isn’t skill, strategy, politics, or opportunity. It’s the unvisited room inside you where your patterns, fears, and stories quietly run the show.
Estelle Winsette
Stylist for Lawyers
The INdustry POV
Show up with more confidence
THE CONTRARIAN POV
It’s not your body; it’s your clothes
You don't need to lose weight before you can dress like the successful lawyer you already are.
L.B
Video Mastermind
The INdustry POV
Ungeneric videos that get you more sales
THE CONTRARIAN POV
Creative delivery
Your message isn't the problem. The creative way you deliver it in your video is what makes people stop, watch, and buy.
Golfbays
Golf simulator company
The INdustry POV
Own a Golf Simulator at home
THE CONTRARIAN POV
Play 365 Days a Year
Stop letting weather or the drive to the range dictate when you can play.
Jimmy Lai
Law firm
The INdustry POV
Fight for child custody. Protect your rights.
THE CONTRARIAN POV
Don’t be reduced to a weekend parent.
You're not fighting for visitation. You're fighting to preserve your place in your child's everyday life because dads aren't disposable.
Stacy Bishop
B2B Fintech Consultancy
The INdustry POV
Sell your SaaS solutions to banks
THE CONTRARIAN POV
Bank sales ≠ SaaS sales
Banks don't buy innovative features the way SaaS companies do. They buy certainty and trust.
Kateesha Hembrow
LinkedIn Group Coaching
The INdustry POV
Get more clients by posting on LinkedIn
THE CONTRARIAN POV
Becoming… brave
This isn’t about posting on LinkedIn. It’s about mustering up courage to become the present parent you dream of being by taking tiny uncomfortable actions. Posting on LinkedIn is one of them.
Meenu Datta
Executive Leadership Coach
The INdustry POV
Improve your leadership skills
THE CONTRARIAN POV
Confront your Inner Boardroom
The bottleneck in your career isn’t skill, strategy, politics, or opportunity. It’s the unvisited room inside you where your patterns, fears, and stories quietly run the show.
Estelle Winsette
Stylist for Lawyers
The INdustry POV
Show up with more confidence
THE CONTRARIAN POV
It’s not your body; it’s your clothes
You don't need to lose weight before you can dress like the successful lawyer you already are.
L went from a 6.89% close rate to a 93.10% close rate
L went from a 6.89% close rate to a 93.10% close rate with the “Creative Delivery” Contrarian POV ™ we crafted for him
Video Mastermind Founder
“I want to get this trademarked”
“I want to get this trademarked”
(when she was presented with her “Confront your Inner Boardroom” POV)
Meenu Datta
ICF-Certified Leadership Coach
L went from a 6.89% close rate to a 93.10% close rate
L went from a 6.89% close rate to a 93.10% close rate with the “Creative Delivery” Contrarian POV ™ we crafted for him
Video Mastermind Founder
“I want to get this trademarked”
(when she was presented with her “Confront your Inner Boardroom” POV)
Meenu Datta
ICF-Certified Leadership Coach
CASE STUDY
Estelle
It’s not your body, it’s your clothes
When we created a Compounding RPV™ OS for a stylist for lawyers, we had to reframe her messaging.
Most stylists were positioning their offer as helping women own the room and show up with more confidence.
But during the research phase, we found that the women in her ICA felt they didn’t deserve to be stylish until they had dropped some of the weight they gained post-childbirth or due to aging.
So, we repositioned her messaging to focus on letting them know that they could be stylish with their present body. And we crafted the big idea, “IT’S NOT YOUR BODY, IT’S YOUR CLOTHES,” which joined the conversation already going on in their head.
78% quiz completion rate. 5 booked calls for every 100 quiz takers, knowing it’s a $5,000 offer.
CASE STUDY
L · Creative Delivery
One of our clients positioned their funnel based on their understanding of their audience. They were getting 30,000+ impressions on each post and 300+ comments; they also booked 29 sales calls in 2 weeks, but tanked 27 of them.
His POV was that videos should be “ungeneric,” which was great, but it didn’t really mean anything to his audience. During the research phase, clients and prospects kept saying, “I wanna be creative.”
So we crafted the big idea, “CREATIVE DELIVERY,” and positioned him as the professional who turned simple messages into fun and creative videos.
He closed 29 of the next 31 calls, going from making $8,000 to $108,000/mo.
Why spend a third of our project’s time on positioning?
When we first started building Conversion Quizzes™, we followed CRO best practices, voice of customer research, and proven messaging principles. That consistently lifted conversion rates from the industry average of 1–2% to around 3–4%.
Then we started leading every project with positioning.
The biggest lift came from designing the entire customer journey around one argument — every touchpoint, from the hook to the quiz to the follow-up emails — reinforcing the Contrarian POV ™ aka the Positioning.
The first time we executed this, the team thought there was a glitch in the system. That's how well it worked."
Golfbays
Golfbays
E-commerce company
Because Golfbays went from booking 1 demo for every 2,500 website visitors (0.0004%) to 1 demo for every 7 quiz takers (14%).
Kateesha Hembrow
Kateesha Hembrow
(Founder of Beknown)
Kateesha Hembrow doubled her call booking rate, from 7% without a quiz to a consistent 14% quiz-to-call conversion rate for her $5,000 offer.
Stacy Bishop
Stacy Bishop
(Fintech Sales Consultant)
Stacy Bishop launched her conversion quiz funnel with just six quiz takers, and two booked a sales call immediately.
That's why we spend a third of our time on positioning before we write a single word.
Your Contrarian POV™ doesn't just stay inside the funnel
It becomes the argument your entire business repeats.
Your homepage tells the same story.
Your LinkedIn content reinforces it.
Your ads attract people for the right reason.
Your sales team doesn't have to invent new messaging on every call.
Your emails continue the exact conversation your prospects started in the quiz.
So, instead of every channel trying to persuade people differently, they all reinforce the same idea.
That's how you generate more revenue from the same traffic and marketing spend.
And because markets change, we build feedback loops into every Compounding RPV™ OS that tells us what's working, what isn't, and how to keep improving after launch.
Your Contrarian POV™ doesn't just stay inside the funnel
It becomes the argument your entire business repeats.
Your homepage tells the same story.
Your LinkedIn content reinforces it.
Your ads attract people for the right reason.
Your sales team doesn't have to invent new messaging on every call.
Your emails continue the exact conversation your prospects started in the quiz.
So, instead of every channel trying to persuade people differently, they all reinforce the same idea.
That's how you generate more revenue from the same traffic and marketing spend.
And because markets change, we build feedback loops into every Compounding RPV™ OS that tells us what's working, what isn't, and how to keep improving after launch.
After this launch, my motto is "In Alefiya we trust"
Good question man. Alefiya Khorakiwala what do you think? Going to follow your lead on this one.
After this launch, my motto is "In Alefiya we trust"
Video Mastermind Founder
After this launch, my motto is "In Alefiya we trust"
Good question man. Alefiya Khorakiwala what do you think? Going to follow your lead on this one.
After this launch, my motto is "In Alefiya we trust"
Video Mastermind Founder
Step
02
Day 16-30
Build your Conversion Quiz™ that mimics your best sales calls at scale
(Design & Implementation included)
Imagine having a really great sales call… where you aren’t even there. It’s happening at scale.
That’s what your Conversion Quiz™ does.
It doesn’t just collect emails. It follows the same emotional arc as your best-ever sales call, turning cold traffic into sales-qualified leads.
Here’s how it works
It starts by capturing leads when they’re symptom-aware (they’re experiencing pain, but don’t know its root cause).
Through a mix of intentional questions, it diagnoses their problem and gets them to admit they need help solving it.
In between these quiz questions, it delivers “aha” moments that shift their beliefs and show how you’ve helped others solve the problem.
And it eliminates decision fatigue by segmenting them based on their responses and delivering a personalized journey to precisely what they need.
Step
02
Day 16-30
Build your Conversion Quiz™ that mimics your best sales calls at scale
(Design & Implementation included)
Imagine having a really great sales call… where you aren’t even there. It’s happening at scale.
That’s what your Conversion Quiz™ does.
It doesn’t just collect emails. It follows the same emotional arc as your best-ever sales call, turning cold traffic into sales-qualified leads.
Here’s how it works
It starts by capturing leads when they’re symptom-aware (they’re experiencing pain, but don’t know its root cause).
Through a mix of intentional questions, it diagnoses their problem and gets them to admit they need help solving it.
In between these quiz questions, it delivers “aha” moments that shift their beliefs and show how you’ve helped others solve the problem.
And it eliminates decision fatigue by segmenting them based on their responses and delivering a personalized journey to precisely what they need.
How the questions get built
Every question in your quiz comes out of the research, not out of a template.
We go through your customer journeys and map each point: the first trigger they feel, the belief that has to shift next, the argument after that. Then we build that map into the quiz, in order.
Every question has a reply waiting. An argument that challenges a belief they walked in with, shows them a different angle, a case study, or the one feature that mattered, all tailored to the answer they just picked.
So it feels less like a quiz and more like talking to you.
How the questions get built
Every question in your quiz comes out of the research, not out of a template.
We go through your customer journeys and map each point: the first trigger they feel, the belief that has to shift next, the argument after that. Then we build that map into the quiz, in order.
Every question has a reply waiting. An argument that challenges a belief they walked in with, shows them a different angle, a case study, or the one feature that mattered, all tailored to the answer they just picked.
So it feels less like a quiz and more like talking to you.
Step
03
Day 31-35
Qualify the heck outta prospects with a diagnostic video
(Design, Video Editing & Implementation included)
Good news
Your Conversion Quiz™ is doing its job and getting lots and lots of people interested.
The bad news
If we stopped here, you’d have a whole new problem — how to sort out all the not-quite-rights from the dreamiest dream customers.
We create a diagnostic video
We create a diagnostic video that qualifies every. single. prospect. so anyone who enters a sales conversation is the exact right fit… and sold on you.
This isn't a generic webinar or VSL.
Every diagnostic video is mapped to your Contrarian POV™.
Instead of teaching for an hour and hoping something sticks, you guide prospects through an interactive video built around your unique framework.
They self-diagnose the core problems standing between them and their goals.
And every reframe
Case study
And proof point reinforces why your method is different.
So, they don't leave with more information. They leave with a personalized diagnosis and a clear reason to book a call or buy your product.
(yep, we’ll plan your topic, your talking points, your flow, your recording style… everything)
Step
03
Day 31-35
Qualify the heck outta prospects with a diagnostic video
(Design, Video Editing & Implementation included)
Good news
Your Conversion Quiz™ is doing its job and getting lots and lots of people interested.
The bad news
If we stopped here, you’d have a whole new problem — how to sort out all the not-quite-rights from the dreamiest dream customers.
We create a diagnostic video
We create a diagnostic video that qualifies every. single. prospect. so anyone who enters a sales conversation is the exact right fit… and sold on you.
This isn't a generic webinar or VSL.
Every diagnostic video is mapped to your Contrarian POV™.
Instead of teaching for an hour and hoping something sticks, you guide prospects through an interactive video built around your unique framework.
They self-diagnose the core problems standing between them and their goals.
And every reframe
Case study
And proof point reinforces why your method is different.
So, they don't leave with more information. They leave with a personalized diagnosis and a clear reason to book a call or buy your product.
(yep, we’ll plan your topic, your talking points, your flow, your recording style… everything)
Golfbays
E-commerce company
Golfbays (an e-commerce company) added $131k in monthly revenue within 21 days of going live with Conversion Quiz ™
Golfbays
E-commerce company
Golfbays (an e-commerce company) added $131k in monthly revenue within 21 days of going live with Conversion Quiz ™
Golfbays
E-commerce company
Golfbays (an e-commerce company) added $131k in monthly revenue within 21 days of going live with Conversion Quiz ™
Samar Owais
Samar Owais
Email Marketing Strategist
Email Marketing Strategist
7,706% list growth in just 72 hours (without spending a dime on ads)
Samar Owais saw a 7-month list growth in 3 days with a conversion quiz. That list now fuels her evergreen bootcamp, freeing her from the pressure of big launches.
Step
04
STEP FOUR - Day 36-45
Nurture and convert with personalised email sequences
(we write, design and set up, you do nothing)
Your emails aren’t a welcome sequence with a discount at the end.
Each one is built to handle a specific objection we found in the research.
And we run a story-scraping call with you to pull real moments from your work, so the argument lands as stories rather than as claims.
Show-up sequence, so the people who register for your workshop actually turn up
Sales sequence, each email carrying one of the LEAPSS arguments (Logical, Emotional, Functional, Psychological, Social Proof, Story)
Segmented follow-up, based on what they told us in the quiz
Long-term nurture for the ones who didn’t buy in the first seven days
We also create SMS or social media nurture sequences (meeting your audience where they already are, if it’s not email).
And beyond Day 45, many clients continue working with us to optimize their funnels and re-engage non-buyers.
Using the feedback loop built into your funnel, we uncover new opportunities to sharpen your messaging, improve conversions, and increase Revenue Per Visitor™ as your audience continues to interact with the quiz.
Step
04
STEP FOUR - Day 36-45
Nurture and convert with personalised email sequences
(we write, design and set up, you do nothing)
Your emails aren’t a welcome sequence with a discount at the end.
Each one is built to handle a specific objection we found in the research.
And we run a story-scraping call with you to pull real moments from your work, so the argument lands as stories rather than as claims.
Show-up sequence, so the people who register for your workshop actually turn up
Sales sequence, each email carrying one of the LEAPSS arguments (Logical, Emotional, Functional, Psychological, Social Proof, Story)
Segmented follow-up, based on what they told us in the quiz
Long-term nurture for the ones who didn’t buy in the first seven days
We also create SMS or social media nurture sequences (meeting your audience where they already are, if it’s not email).
And beyond Day 45, many clients continue working with us to optimize their funnels and re-engage non-buyers.
Using the feedback loop built into your funnel, we uncover new opportunities to sharpen your messaging, improve conversions, and increase Revenue Per Visitor™ as your audience continues to interact with the quiz.
Step
05
Day 45 ONWARD
Multiply results with a 14-point built-in feedback loop
*hands you a quiz and walks away*
That’s not our style ↑
We stay on to make sure your C-RPV OS is doing its job (and if it is — if there’s any way to make it even better).
Every new prospect who takes your quiz is surveyed about what resonates with them, why they clicked, why they bought or didn't buy — in their OWN words.
We use this data to find any weak spots in the funnel and test solutions until we plug those gaps.
And the pieces that ARE working? Our surveys also tell you why, so we can boost performance.
This might just be our secret to our crazy-high client success rate.
Every run of the funnel collects 14 signals.
Some are behavioral, what people did. Some are qualitative, what people told you. Together they show where the argument holds and where it breaks.
Step
05
Day 45 ONWARD
Multiply results with a 14-point built-in feedback loop
*hands you a quiz and walks away*
That’s not our style ↑
We stay on to make sure your C-RPV OS is doing its job (and if it is — if there’s any way to make it even better).
Every new prospect who takes your quiz is surveyed about what resonates with them, why they clicked, why they bought or didn't buy — in their OWN words.
We use this data to find any weak spots in the funnel and test solutions until we plug those gaps.
And the pieces that ARE working? Our surveys also tell you why, so we can boost performance.
This might just be our secret to our crazy-high client success rate.
Every run of the funnel collects 14 signals.
Some are behavioral, what people did. Some are qualitative, what people told you. Together they show where the argument holds and where it breaks.
What the loop catches
On an SDR-to-AE funnel, the feedback showed us buyers weren’t problem-aware at all. They were in a course-shopping mindset, budget already in hand. So we built a layer comparing our client’s course against every other course they were considering.
That’s not something you find before launch. It’s something the loop tells you after.
What the loop catches
On an SDR-to-AE funnel, the feedback showed us buyers weren’t problem-aware at all. They were in a course-shopping mindset, budget already in hand. So we built a layer comparing our client’s course against every other course they were considering.
That’s not something you find before launch. It’s something the loop tells you after.
Lara Acosta
Lara Acosta
Founder of LA Digital | Forbes 30 u 30
Founder of LA Digital | Forbes 30 u 30
Lara Acosta made $30k from her first launch. We implemented a feedback loop that shaped the next two launches’ messaging. The second did $150k, and the third surpassed half a million dollars in sales.
Lara Acosta
Founder of LA Digital | Forbes 30 u 30
Lara Acosta made $30k from her first launch. We implemented a feedback loop that shaped the next two launches’ messaging. The second did $150k, and the third surpassed half a million dollars in sales.
Lara Acosta
Founder of LA Digital | Forbes 30 u 30
Lara Acosta made $30k from her first launch. We implemented a feedback loop that shaped the next two launches’ messaging. The second did $150k, and the third surpassed half a million dollars in sales.
THE 45-DAY MAP
Nine hours of your time. Forty-five days of ours.
Before the clock starts
Prep runs in the fifteen days before your start date, so day one is a working day, not an admin day.
01
PREP PHASE
BEFORE DAY 0
YOUR TIME
Complete brand questionnaire
90 Minutes
Send surveys to clients and prospects
15 mins
Schedule interviews with past and present clients
15 mins
Schedule interviews with team members and partners
15 mins
Total
2 Hour
02
THE SPRINT
DAY 1 TO 45
YOUR TIME
Research phase
90 mins deep dive + 90 min deliverable call
Funnel strategy phase
60 min strategy + 60 min story-scraping call
Copywriting phase
30-90 min recording + 120 minutes copy review
Design & implementation phase
60 min walkthrough
Total
7 hours
THE 45-DAY MAP
Nine hours of your time. Forty-five days of ours.
Before the clock starts
Prep runs in the fifteen days before your start date, so day one is a working day, not an admin day.
01
PREP PHASE
BEFORE DAY 0
YOUR TIME
Complete brand questionnaire
90 Minutes
Send surveys to clients and prospects
15 mins
Schedule interviews with past and present clients
15 mins
Schedule interviews with team members and partners
15 mins
Total
2 Hour
02
THE SPRINT
DAY 1 TO 45
YOUR TIME
Research phase
90 mins deep dive + 90 min deliverable call
Funnel strategy phase
60 min strategy + 60 min story-scraping call
Copywriting phase
30-90 min recording + 120 minutes copy review
Design & implementation phase
60 min walkthrough
Total
7 hours
BONUS
01
AFTER THE BUILD
Map out your First (or Next) 1000-10,000 Quiz-Takers in 30 Days plan
Once our clients add $125,000 to their monthly MRR by maximising revenue from their existing traffic, they ask:
But… how do we get more people to take the quiz?
We’ve found the best way to get more quiz-takers is a sweet blend of organic and paid traffic which you’re already doing in some capacity.
Beyond filling Zuck’s pockets, our clients have seen huge ROI by sponsoring the right events, businesses, and humans:
Approaching perfect-fit influencers and companies, and conducting paid content partnerships. Drive all the traffic to the Conversion Quiz.
Sponsor a niche-relevant podcast (A Non-profit company added 30,000 quiz takers by bagging the ad spot on the BBC)
Log the lowest CPL in your ad history by running awareness brand-building ads to your Conversion Quiz ™
A Clinic added a Conversion Quiz QR at their event booth and had the most ROI compared to the last 3 years of revenue from booths.
We encourage partnering with the voices your next buyers are already listening to (and yep, this costs nothing).
BONUS
01
AFTER THE BUILD
Map out your First (or Next) 1000-10,000 Quiz-Takers in 30 Days plan
Once our clients add $125,000 to their monthly MRR by maximising revenue from their existing traffic, they ask:
But… how do we get more people to take the quiz?
We’ve found the best way to get more quiz-takers is a sweet blend of organic and paid traffic which you’re already doing in some capacity.
Beyond filling Zuck’s pockets, our clients have seen huge ROI by sponsoring the right events, businesses, and humans:
Approaching perfect-fit influencers and companies, and conducting paid content partnerships. Drive all the traffic to the Conversion Quiz.
Sponsor a niche-relevant podcast (A Non-profit company added 30,000 quiz takers by bagging the ad spot on the BBC)
Log the lowest CPL in your ad history by running awareness brand-building ads to your Conversion Quiz ™
A Clinic added a Conversion Quiz QR at their event booth and had the most ROI compared to the last 3 years of revenue from booths.
We encourage partnering with the voices your next buyers are already listening to (and yep, this costs nothing).
We’ll help you:
Identify
Identify sister brands, communities, and creators who already have your audience’s attention
collaboration
Co-create collaborations like LinkedIn Lives, newsletter swaps, and guest podcasts that position you side-by-side with them
credibility
Build credibility through association — so your audience starts thinking, “We see you everywhere”
These partnerships fuel organic growth, expand your ecosystem, and drive warm, high-intent traffic straight into your quiz.
We’ll help you:
Identify
Identify sister brands, communities, and creators who already have your audience’s attention
collaboration
Co-create collaborations like LinkedIn Lives, newsletter swaps, and guest podcasts that position you side-by-side with them
credibility
Build credibility through association — so your audience starts thinking, “We see you everywhere”
These partnerships fuel organic growth, expand your ecosystem, and drive warm, high-intent traffic straight into your quiz.
Samar’s quiz was a massive hit inside email communities. Now it’s being turned into a 10-part podcast series for an award-winning eCommerce agency.
Each episode sends fresh, aligned listeners back into the quiz.
Samar’s quiz was a massive hit inside email communities. Now it’s being turned into a 10-part podcast series for an award-winning eCommerce agency.
Each episode sends fresh, aligned listeners back into the quiz.
BONUS
02
AFTER THE BUILD
Optimize your sales process for faster, easier closes
Getting leads to book a sales call is tough… but getting them to take a five-minute assessment to understand exactly what they need? That’s much easier.
The quiz doesn't slow buyers down. It does what your best salesperson would do:
Ask the right questions, remove uncertainty, and guide them toward the right solution before the sales conversation starts.
We’ll show you how to
Use your quiz as a low-commitment “first yes” that warms leads before the sales call
Tailor your follow-ups based on quiz results, so every conversation starts with clarity
Shorten your sales cycle and make closing feel like a natural next step
Your team(or you!) spends less energy convincing — because the C-RPV OS has already done the heavy lifting.
And your pipeline becomes richer.
Beyond 45 days, many founders hire us as their extended CRO and email marketing team.
We analyze how buyers move through the quiz, emails, and sales process, then refine the system to increase conversions and re-engage the people who didn't buy the first time.
BONUS
02
AFTER THE BUILD
Optimize your sales process for faster, easier closes
Getting leads to book a sales call is tough… but getting them to take a five-minute assessment to understand exactly what they need? That’s much easier.
The quiz doesn't slow buyers down. It does what your best salesperson would do:
Ask the right questions, remove uncertainty, and guide them toward the right solution before the sales conversation starts.
We’ll show you how to
Use your quiz as a low-commitment “first yes” that warms leads before the sales call
Tailor your follow-ups based on quiz results, so every conversation starts with clarity
Shorten your sales cycle and make closing feel like a natural next step
Your team(or you!) spends less energy convincing — because the C-RPV OS has already done the heavy lifting.
And your pipeline becomes richer.
Beyond 45 days, many founders hire us as their extended CRO and email marketing team.
We analyze how buyers move through the quiz, emails, and sales process, then refine the system to increase conversions and re-engage the people who didn't buy the first time.
Nausheen Chen
(Founder of Beknown)
3x TEDx Speaker, Nausheen Chen, had never sold to her list before. When we launched, she pulled a 69% email open rate and her bootcamp sold out 100%.
Nausheen Chen
(Founder of Beknown)
3x TEDx Speaker, Nausheen Chen, had never sold to her list before. When we launched, she pulled a 69% email open rate and her bootcamp sold out 100%.
L.B
Video Mastermind
L. had a 6.90% close rate for his video mastermind. Once we repositioned his big idea, his close rate increased to 93.55%, and he went from $8,000 to $108,000 a month.
Audio Tech Brand
Innit Audio, a B2B SaaS gaming audio brand competing with Dolby and Sony, projected the Disguised Demo Quiz we created would save $2 million in ad spend
Audio Tech Brand
Innit Audio, a B2B SaaS gaming audio brand competing with Dolby and Sony, projected the Disguised Demo Quiz we created would save $2 million in ad spend
The part where bros dig themselves?
The call bookers see the price, process, and positioning before the call.
Nausheen Chen
(Founder of Beknown)
3x TEDx Speaker, Nausheen Chen, had never sold to her list before. When we launched, she pulled a 69% email open rate and her bootcamp sold out 100%.
L.B
Video Mastermind
L. had a 6.90% close rate for his video mastermind. Once we repositioned his big idea, his close rate increased to 93.55%, and he went from $8,000 to $108,000 a month.
Audio Tech Brand
Innit Audio, a B2B SaaS gaming audio brand competing with Dolby and Sony, projected the Disguised Demo Quiz we created would save $2 million in ad spend
The part where bros dig themselves?
The call bookers see the price, process, and positioning before the call.
LET’S TALK NUMBERS
The Compounding RPVTM OS is a one-time investment that pays for itself in 30 days
You’re already spending so much (on ads, SEO, social content, podcast production) to get people to see your offer.
The Compounding RPV™ OS makes sure fewer of them slip away before you capture them.
For most of our clients, capturing even 10–20% more of their existing traffic covers the entire C-RPV investment in the first month post-launch.
And after that?
Every additional conversion is profit from traffic you were already paying for.
Oh, and if you decide to increase your traffic spend later? The C-RPV OS makes that investment work harder to compound your ROI.
See how much your business would make ↓
LET’S TALK NUMBERS
The Compounding RPVTM OS is a one-time investment that pays for itself in 30 days
You’re already spending so much (on ads, SEO, social content, podcast production) to get people to see your offer.
The Compounding RPV™ OS makes sure fewer of them slip away before you capture them.
For most of our clients, capturing even 10–20% more of their existing traffic covers the entire C-RPV investment in the first month post-launch.
And after that?
Every additional conversion is profit from traffic you were already paying for.
Oh, and if you decide to increase your traffic spend later? The C-RPV OS makes that investment work harder to compound your ROI.
See how much your business would make ↓
LET’S TALK NUMBERS
The Compounding RPVTM OS is a one-time investment that pays for itself in 30 days
You’re already spending so much (on ads, SEO, social content, podcast production) to get people to see your offer.
The Compounding RPV™ OS makes sure fewer of them slip away before you capture them.
For most of our clients, capturing even 10–20% more of their existing traffic covers the entire C-RPV investment in the first month post-launch.
And after that?
Every additional conversion is profit from traffic you were already paying for.
Oh, and if you decide to increase your traffic spend later? The C-RPV OS makes that investment work harder to compound your ROI.
See how much your business would make ↓
The real-life ROI our clients are seeing (in industries like health care, law, SaaS, courses, ecommerce and more)
Our clients have seen…
A 7,706% email list surge achieved in just 3 days, putting a high 4-figure course offer in front of high-intent buyers within 72 hours. Before that, the list had sat quiet for months with no clear path from content to sale.
£97K+ ($131K+) in revenue generated in 20 days, with demos up 15.5X on the same traffic and ad spend. Before that, 440,000 quarterly sessions were converting to demos at just 0.04%.
A launch that generated $500K with an email click rate as high as 40%. Before that, a 269K-follower audience was clicking at just 6%.
3 sales calls a week, up from 3 a month, closing 2 of every 3 for a $5,000 offer. Before that, most of that audience had no way to move from curious to booked.
The real-life ROI our clients are seeing (in industries like health care, law, SaaS, courses, ecommerce and more)
Our clients have seen…
A 7,706% email list surge achieved in just 3 days, putting a high 4-figure course offer in front of high-intent buyers within 72 hours. Before that, the list had sat quiet for months with no clear path from content to sale.
£97K+ ($131K+) in revenue generated in 20 days, with demos up 15.5X on the same traffic and ad spend. Before that, 440,000 quarterly sessions were converting to demos at just 0.04%.
A launch that generated $500K with an email click rate as high as 40%. Before that, a 269K-follower audience was clicking at just 6%.
3 sales calls a week, up from 3 a month, closing 2 of every 3 for a $5,000 offer. Before that, most of that audience had no way to move from curious to booked.
Client Love
“It’s like freaking magic” and more love for C-RPVs
Relationship
coach
I got a third inbound lead yesterday.
Guess what???????
I got a third inbound lead yesterday.
It’s like freaking magic. I know it’s not actually, but it’s working.
Relationship
coach
I got a third inbound lead yesterday.
Guess what???????
I got a third inbound lead yesterday.
It’s like freaking magic. I know it’s not actually, but it’s working.
Samar Owais
Hubspot & Drip’s
Email Marketing Strategist
Blowing minds since the last two days.
Massive shoutout to Nomads for creating a quiz that’s been blowing minds since the last two days.
Lara Acosta
Founder of LA Digital
They saved me time and made me so much money.
Honestly, with my hand on my heart, I can say that I am so grateful that I had them on my side.
They saved me time and made me so much money. If you're considering working with Nomads to any extent, I couldn't recommend them more.
Client Love
“It’s like freaking magic” and more love for C-RPVs
Relationship
coach
I got a third inbound lead yesterday.
Guess what???????
I got a third inbound lead yesterday.
It’s like freaking magic. I know it’s not actually, but it’s working.
Samar Owais
Hubspot & Drip’s
Email Marketing Strategist
Blowing minds since the last two days.
Massive shoutout to Nomads for creating a quiz that’s been blowing minds since the last two days.
Lara Acosta
Founder of LA Digital
They saved me time and made me so much money.
Honestly, with my hand on my heart, I can say that I am so grateful that I had them on my side.
They saved me time and made me so much money. If you're considering working with Nomads to any extent, I couldn't recommend them more.
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki