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About

Process

How it works for my industry

FAQ

What is Compounding RPV ™ OS

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Home

Case studies

About

Process

How it works for my industry

FAQ

What is Compounding RPV ™ OS

Speaking

Become a Client

Become a Client

You exist to solve a burning problem in your customer’s life.

We exist to help your customer realise their biggest problem, understand the stakes of not solving it pronto, and position your business as the Best choice to solve that problem.

With our Compounding RPV OS.

You exist to solve a burning problem in your customer’s life.

We exist to help your customer realise their biggest problem, understand the stakes of not solving it pronto, and position your business as the Best choice to solve that problem.

With our Compounding RPV OS.

It’s about believing the vision you have for your business’s growth is already possible.

Not someday, not somewhere else, but within the pipeline you already have.

You don’t need

A bigger budget for a broader ad campaign

A partnership with the most-followed influencer

Or 100,000 people in your audience to hit your sales target

Your best buyers are already in your ecosystem; you just need to meet them differently, with a different message and a different strategy

If you're the kind of business owner who gets this…

“Nurturing the potential prospects in your ecosystem”

Hunting new prospects every day”

You’re in the right place.

Meet the team, AKA…

The Gorgeous faces you'll see on the otherzoom squares

The Gorgeous faces you'll see on the otherzoom squares when you partner with us

The Gorgeous faces you'll see on the otherzoom squares

when you partner with us

alefiya khoraki

Cofounder and Chief Strategist

Superpower:

Reading the room and knowing what it will take to get a person to take action.

Superpower:

Reading the room and knowing what it will take to get a person to take action.

Favorite book (fiction):

The Enchanted Wood series by Enid Blyton

Favorite book (fiction):

The Enchanted Wood series by Enid Blyton

Favorite dessert:

Blueberry lemon Cheesecake and Tiramisu

Favorite dessert:

Blueberry lemon Cheesecake and Tiramisu

Favorite board game:

Risk

Favorite board game:

Risk

Favorite joke:

Joey: “You can’t just give up! Is that what a dinosaur would do?”Ross: “…What?”

Joey: “Dude, I’m just trying to speak your language.”

Favorite joke:

Joey: “You can’t just give up! Is that what a dinosaur would do?”Ross: “…What?”

Joey: “Dude, I’m just trying to speak your language.”

alefiya khoraki

Biggest flex:

When I think it in my mind, I make it happen. I’ve memorized 603 pages of the Holy Quran. Helped 3,000 women in 18 months with their fertility journeys. Seen a 100% client ROI rate.

Biggest flex:

When I think it in my mind, I make it happen. I’ve memorized 603 pages of the Holy Quran. Helped 3,000 women in 18 months with their fertility journeys. Seen a 100% client ROI rate.

Biggest marketing pet-peeve:

Packaging agitation in a way that triggers someone’s fears, anxiety, and pain. I believe agitation can be done so well with compassion + realisation.

Biggest marketing pet-peeve:

Packaging agitation in a way that triggers someone’s fears, anxiety, and pain. I believe agitation can be done so well with compassion + realisation.

Core value you stand by:

Delivering ROI against investment is NOT a guarantee but a responsibility (as a Muslim business owner, it’s part of my faith).

Core value you stand by:

Delivering ROI against investment is NOT a guarantee but a responsibility (as a Muslim business owner, it’s part of my faith).

Cofounder and Chief Financial Officer

lyas doesn’t really see himself as “the CFO.” But he’s the Master of Coin, watching the numbers and the small things the rest of us usually miss before they get expensive.

Watch List

Steady cash flow, working systems, and the operational details that make the agency easier to run. Also, Game of Thrones. Obviously.

Unpopular Opinion

Multiple streams of income sound smart. Trying to build them all at once is where things get messy. His rule: master one thing, systemize it, then move.

Superpower

100% focus. Once he takes on a task, he stays with it until it’s done and strong enough to run without hiccups for the next six months.

Cofounder and Chief Financial Officer

lyas doesn’t really see himself as “the CFO.” But he’s the Master of Coin, watching the numbers and the small things the rest of us usually miss before they get expensive.

Watch List

Steady cash flow, working systems, and the operational details that make the agency easier to run. Also, Game of Thrones. Obviously.

Unpopular Opinion

Multiple streams of income sound smart. Trying to build them all at once is where things get messy. His rule: master one thing, systemize it, then move.

Superpower

100% focus. Once he takes on a task, he stays with it until it’s done and strong enough to run without hiccups for the next six months.

COO & Agentic AI Nerd

Yemi was a copywriter at Nomads before accidentally becoming the person with a system for everything. Now, she keeps projects moving without everyone needing 47 reminder pings.

Default Mode

Always pinging Alefiya. Most times, “Heyyy, I just found a way to make XYZ run smoother.”

Plot Twist

She has two degrees she has never used. Nothing to do with writing, operations, or AI. Go ahead and guess.

Off the Clock

When she isn't obsessing over AI workflows and systems, she's rewatching Grey's Anatomy (but only up to S11E21 😩).

COO & Agentic AI Nerd

Yemi was a copywriter at Nomads before accidentally becoming the person with a system for everything. Now, she keeps projects moving without everyone needing 47 reminder pings.

Default Mode

Always pinging Alefiya. Most times, “Heyyy, I just found a way to make XYZ run smoother.”

Plot Twist

She has two degrees she has never used. Nothing to do with writing, operations, or AI. Go ahead and guess.

Off the Clock

When she isn't obsessing over AI workflows and systems, she's rewatching Grey's Anatomy (but only up to S11E21 😩).

Our copywriters turn audience research, conversion strategy, and persuasion principles into quiz copy that makes prospects feel seen.

How They Think

Audience first. Problem next. Offer last. Then the real question: what does this person need to understand and believe in order to buy?

Favorite Kind of Work

Meaningful projects with a solid offer that genuinely help people. From women attorneys dressing with more confidence and authority to golfers getting the right indoor setup to play 365 days.

Why Quiz Funnels

Because quizzes do something that regular opt-ins don’t. They make people see themselves clearly, admit what’s going on, and arrive at the next step warmer than when they started.

Pod Personality

Allergic to generic copy. Nosy about what buyers actually believe. Happiest when prospects finish the quiz thinking, “Oh. So that’s what’s been going on, and this is what I need to fix it.”

Our copywriters turn audience research, conversion strategy, and persuasion principles into quiz copy that makes prospects feel seen.

How They Think

Audience first. Problem next. Offer last. Then the real question: what does this person need to understand and believe in order to buy?

Favorite Kind of Work

Meaningful projects with a solid offer that genuinely help people. From women attorneys dressing with more confidence and authority to golfers getting the right indoor setup to play 365 days.

Why Quiz Funnels

Because quizzes do something that regular opt-ins don’t. They make people see themselves clearly, admit what’s going on, and arrive at the next step warmer than when they started.

Pod Personality

Allergic to generic copy. Nosy about what buyers actually believe. Happiest when prospects finish the quiz thinking, “Oh. So that’s what’s been going on, and this is what I need to fix it.”

CTO

Strategists dream up the flow. Copywriters craft the words. Burhanuddin makes sure everything actually works.

Behind the Click

Most people assume the technical side is a quick turnaround. But that quiz funnel your prospects click through in minutes took days to set up.

Natural Habitat

Somewhere between quiz builders, email platforms, third-party tools and a strategy that looks unrealistic until he finds the workaround.

Favorite Headache

He once blended logic jumps and score-based results. Two different strategies and one complicated backend. But the adrenaline hit was worth the effort.

CTO

Strategists dream up the flow. Copywriters craft the words. Burhanuddin makes sure everything actually works.

Behind the Click

Most people assume the technical side is a quick turnaround. But that quiz funnel your prospects click through in minutes took days to set up.

Natural Habitat

Somewhere between quiz builders, email platforms, third-party tools and a strategy that looks unrealistic until he finds the workaround.

Favorite Headache

He once blended logic jumps and score-based results. Two different strategies and one complicated backend. But the adrenaline hit was worth the effort.

Sarah understands that ads are not just targeting settings and budgets.

Her thing is story-led ads that don't sound like the 100 other brands chasing the same audience. Ads that make strangers stop their scroll and click.

Fun fact

Sarah once used ads to get her airline tickets refunded when customer service wouldn't help.

Sarah understands that ads are not just targeting settings and budgets.

Her thing is story-led ads that don't sound like the 100 other brands chasing the same audience. Ads that make strangers stop their scroll and click.

Fun fact

Sarah once used ads to get her airline tickets refunded when customer service wouldn't help.

Our design partners create funnels that do more than look good.

Every layout, hierarchy, and visual cue is built to earn trust, reduce friction, and help the right prospect know where to go next.

Pretty is nice. Clicking is better.

Where were you in 2019?

Alefiya was probably bending over salted caramel Oreo brownies, face contorted in concentration, trying to get the crinkly brownie top just right…

Where were you in 2019?

Alefiya was probably bending over salted caramel Oreo brownies, face contorted in concentration, trying to get the crinkly brownie top just right…

2019

Alefiya becomes an entrepreneur at 19, with the grand opening of her gourmet bakery

Sold $180 brownie trays despite the market price being $20, owing to the premium taste, packaging, and photography.  

Basically a practical MBA in positioning, marketing, and customer service

2022

Alefiya admits her favorite part of her bakery was not…. the baking

It was the marketing part. So, she makes a big career pivot. And it goes well unbelievably well:

Copyhackers CopySchool graduate

LinkedIn ghostwriting services bringing in $7K per month

Helping A-listers get sold-out launches with her Quiz, PR, and Sales launch strategy

Engineering a half-million-dollar launch

2024

Alefiya invents the Conversion Quiz™

The lightning strike hit when she pitched a quiz to a client, but no ordinary quiz. One built on hours of studying her sales calls.

That first client saw a 7,306% increase in list growth within three days of launching the quiz.

Alefiya mapped out her IP and created the “6 types of Conversion Quizzes™” that nurture “7 types of skeptics who hesitate from buying.”

And took a stand against typical quiz softwares and agencies selling glorified lead magnets.

Ultimately, she and her husband cofounded Nomads, a quiz agency that dares to do things differently.

March 2026

The pause that changed everything

After three years of wild growth, Alefiya’s LinkedIn got restricted on March 25, 2026.

For six months, she had the space to step back from chasing the next growth milestone and reflect on all the tiny “WHYs” and “WHAT IFs” she asked during past projects that led to breakthroughs worth millions to her clients.

A few examples of jaw-dropping breakthroughs she had:

What happened

GolfBays had a healthy 6x ROAS. But it took 2,500 visitors to book just 1 demo (0.04% conversion rate).

After switching ads to a Conversion Quiz™, they booked 1 demo per 7 quiz takers.

When they switched to running ads to a Conversion Quiz, they booked 1 demo per 7 Quiz takers.

The question it raised

If 6x ROAS can hide a 0.04% conversion rate, is ROAS even the right metric to measure how much revenue your ads are bringing in?

What happened

The #1 SDR trainer had a 10,000-person email list.

We sent the same 14 emails to two different segments:

1. 10,000 subscribers
2. 829 Conversion Quiz™ takers

The big list made 1 sale. The quiz takers made 23.

The question it raised

If the 23x more sales didn’t come from a bigger list or better messaging, what actually drove the difference?

What happened

An emerging audio B2B2C SaaS brand had a genuinely great product. But gamers wouldn’t even try it for free.

The question it raised

If price isn’t stopping them, then what is?

Project after project, she questioned the marketing “wisdom” that formed her old beliefs.

And then she noticed something else…

On the surface, it looked like the Conversion Quiz™ was the reason behind her crazy results.

But when she questioned every part of the work behind those results, she realised:

The Conversion Quiz™ was often only ~15% of what actually drove the result.

The other 85% was everything happening before, during, and after it.

Which led to…

The birth of Compounding Revenue Per Visitor™ OS

So she asked:

What makes every visitor bring in dramatically more revenue?

And coined Revenue Per Visitor™, a metric that shows how much revenue each visitor pulls in.

And four quantum-leap moves emerged :

Own a Category-Dominating Contrarian Point of View™

Go from “just another option” to THE ONLY OPTION for your best buyer.

Maximise Revenue Per Visitor™

Find the message that helps you sell to a 20X bigger market.

Accelerate Speed to Decision™

Take six months of buying arguments and deliver them in six minutes.

Compound Revenue Per Subscriber™

Make every subscriber more profitable than the last.

After seeing this pattern across projects and 15+ industries, she had so many contrarian takes on conventional marketing wisdom that she knew she had a book to write.

Today

Nomads Marketing is a boutique CRO agency with 13 wickedly sharp marketers and copywriters

Today, clients come to Nomads to add millions in revenue from their existing marketing/ad spend by dramatically pulling in more revenue per visitor (before spending another penny).

We’ve now tested Compounding Revenue Per Visitor™ OS across 15+ industries (from $20 tarot cards to $200k real estate apartments to SaaS and e-commerce).

Honored to work with Forbes 30 Under 30 A-listers like Lara Acosta.

96% of our clients achieve or exceed their sales goals with us.

Preferred partner of companies like Heartbeat, Interact, and ScoreApp.

Alefiya is neck-deep in planning the chapters of her first book on the Compounding Revenue Per Visitor™ OS, coming out in Jan 2027.

Samar Owais

Hubspot, Pinterest, and Drips email marketing strategist

Alefiya’s commitment and dedication to making her client's project a success is unmatched.

There are very few copywriters who go above and beyond the call of duty for their clients. Alefiya is one of them. Her commitment and dedication to making her client's project a success is unmatched.

She has a knack for simplifying the complex and turning it into an actionable plan. She takes feedback well and works hard to improve and adapt.

She's the person you want in your corner when you're launching a course or quiz

Samar Owais

Hubspot, Pinterest, and Drips email marketing strategist

Alefiya’s commitment and dedication to making her client's project a success is unmatched.

Our Values

What we believe and how we let it guide how we operate

Always deliver ROI; never let a client walk away feeling burned

We believe delivering ROI is a responsibility, not a guarantee.

That’s why our offers come with optimisations, so we can test, tweak, and optimise for ROI and results.

Always deliver ROI; never let a client walk away feeling burned

We believe delivering ROI is a responsibility, not a guarantee.

That’s why our offers come with optimisations, so we can test, tweak, and optimise for ROI and results.

It’s OK to mess up, but always take ownership

Even with the best of intentions, mistakes can and do happen.

Having a culture of extreme perfectionism leads to performance anxiety, which stops people from sharing bright and bold ideas and making disruptive decisions.

Here at Nomads, we encourage mistakes, coupled with ownership and an “I’ll fix it” attitude.

It’s OK to mess up, but always take ownership

Have fun, be human, play games, watch Netflix, travel

You’ll only deliver exceptional work when you’re truly happy and energized inside.

As a recovering workaholic, Alefiya is building fun, play, and family time as a non-negotiable for herself, every team member, and every client.

Have fun, be human, play games, watch Netflix, travel

Building empires takes effort (anti-anti-hustle culture)

We don’t ask “What’s the easiest path?”, but “Which path will lead to my goal?”

This means: We don’t look for shortcuts with AI. We don’t use templates. We don’t copy competitors.

But we do do what’s needed to reach the best outcome.

Building empires takes effort (anti-anti-hustle culture)

We don’t ask “What’s the easiest path?”, but “Which path will lead to my goal?”

This means: We don’t look for shortcuts with AI. We don’t use templates. We don’t copy competitors.

But we do do what’s needed to reach the best outcome.

Always be learning, which translates into additional soft skills

Whenever we notice a stumble more than three times, we hire an expert to pull us out of it.

We’re world-class at generating sales-ready leads with quiz funnels, but we’re always learning from the experts we bring in to level up our PR, psychology, behavioral economics, sales, speaking, research and the list goes on and on.

Always be learning, which translates into additional soft skills

Always deliver ROI; never let a client walk away feeling burned

We believe delivering ROI is a responsibility, not a guarantee.

That’s why our offers come with optimisations, so we can test, tweak, and optimise for ROI and results.

It’s OK to mess up, but always take ownership

Have fun, be human, play games, watch Netflix, travel

Building empires takes effort (anti-anti-hustle culture)

We don’t ask “What’s the easiest path?”, but “Which path will lead to my goal?”

This means: We don’t look for shortcuts with AI. We don’t use templates. We don’t copy competitors.

But we do do what’s needed to reach the best outcome.

Always be learning, which translates into additional soft skills

Justin Blackman

Brand Voice Expert

Alefiya has very high standards for her client work

What impresses me most about Alefiya (and there are many things) is how she goes above and beyond to exceed expectations.

Alefiya has very high standards for her client work, and if something doesn’t meet them, there’s no way she’s going to let it slide…

Even if it means investing in new resources to ensure it’s right. You won’t find any shortcuts here. And that’s rare.

Justin Blackman

Brand Voice Expert

Alefiya has very high standards for her client work

What impresses me most about Alefiya (and there are many things) is how she goes above and beyond to exceed expectations.

Alefiya has very high standards for her client work, and if something doesn’t meet them, there’s no way she’s going to let it slide…

Even if it means investing in new resources to ensure it’s right. You won’t find any shortcuts here. And that’s rare.

#LovedonLinkedIn

#Lovedon

Fiona Brownlee

FCMA

I am adding it back to the list !!!

Very good class. I've been thinking about scoreapp for a while and how could use it. Opened an account but life got busy. I am adding it back to the list !!!

Andy Casey

They're absolutely awesome Thank you

Can I just give a shout out to Alefiya I've just consumed both of her Masterclasses and they're absolutely awesome. Thank you

Harry Phokou

Founder Hivemind

Your emails converted me for Nausheen's course. Great stuff!

Ralitsa Minkova

Founder at Design for Copywriters

Hands-down the best quiz I've taken so far

Hands-down the best quiz I've taken so far and I've taken plenty for research (and non-research) purposes. But this was truly epic.

Samar Owais

FCMA

Over 200 folks have taken the quiz in less than 48 hours

Just wanted to drop in here and give a massive shout out to Ilyas and Alefiya for creating a quiz that's been blowing minds. They came up with the idea for the quiz and the quiz playbook and created the masterpiece that is eCommerce Email Strategy Quiz.

Over 200 folks have taken the quiz in less than 48 hours through organic reach (we've run no ads). That's massive considering my tiny list and my small social reach.

Ed Kemp

Highly recommend Alefiya her insights completely transformed my approach.

Shoutout to Alefiya Quiz Funnel Strategist & Copywriter.

After joining her quiz masterclass (ScoreApp), I booked a session thinking I had a solid foundation turns out, I had built a survey, not a quiz. That clarity alone was a game changer.

With her guidance, I rebuilt everything and now have a quiz I’m genuinely proud of. It’s designed to engage parents, spark curiosity, and offer real support during challenging times.

There are over 20,000 children with care packages, and I’m now confident I can use this quiz consistently to drive meaningful results and build the right follow-up support.

Highly recommend Alefiya her insights completely transformed my approach.

Lea Turner

HoLT Founder

She is our super star!!

Patricia Wooster

FCMA

I am super impressed with your work

BTW you are the modern Ryan Levesque from "Ask." I am super impressed with your work. Very excited to follow you more closely.

Loma Naser

Alefiya treated my business as her own

I recently completed the VIP hours with Alefiya

What stood out to me is that Alefiya treated my business as her own and had such an honest work ethic and concern which was super refreshing to see!

All in all, Alefiya is super smart, empathetic and skilled! and honestly the VIP days were a steal from a $$ point of view

I can't wait to see this boss lady go higher and higher

Wanna catapult your current marketing efforts with a fun team who cares?

Become a Client

Wanna catapult your current marketing efforts with a fun team who cares?

Become a Client

Wanna catapult your current marketing efforts with a fun team who cares?

Become a Client

We only work with clients for whom we’re 100% sure we can deliver

As a Muslim-founded company, we offer a percentage of our income to Allah T.A.

To keep that income pious, it’s our mission to deliver an ROI against investment.*

And so, we have very strict guidelines on who we take on as clients. We only work with clients for whom we’re 100% sure we can deliver, at minimum, a two-fold ROI on your investment.

We only work with clients for whom we’re 100% sure we can deliver

As a Muslim-founded company, we offer a percentage of our income to Allah T.A.

To keep that income pious, it’s our mission to deliver an ROI against investment.*

And so, we have very strict guidelines on who we take on as clients. We only work with clients for whom we’re 100% sure we can deliver, at minimum, a two-fold ROI on your investment.