

Case Study

Estelle Winsett
Stylist for Women Attorneys
You can see all the
hard work it’s top-notch.
I love how it's come together!
Ya'll nailed the copy! So so good! I'm so happy with it. You can see all the hard work you've put into this product, and it is top-notch! Thank you!


Case Study

Estelle Winsett
Stylist for Women Attorneys
You can see all the
hard work it’s top-notch.
I love how it's come together!
Ya'll nailed the copy! So so good! I'm so happy with it. You can see all the hard work you've put into this product, and it is top-notch! Thank you!


Case Study

Estelle Winsett
Stylist for Women Attorneys
You can see all the
hard work it’s top-notch.
I love how it's come together!
Ya'll nailed the copy! So so good! I'm so happy with it. You can see all the hard work you've put into this product, and it is top-notch! Thank you!


Lawyers took the quiz within 19 days

Lawyers took the quiz within 19 days

Growth in meetings. Estelle went
from booking three calls a month
to booking three calls a week and
closing every 2 of those 3 calls.

Growth in meetings. Estelle went from booking three calls a month to booking three calls a week and closing every 2 of those 3 calls.

Conversion rate. Six sales calls were booked within 19 days for a $5,000 offer, and 2 out of 3 calls converted.

Conversion rate. Six sales calls were booked within 19 days for a $5,000 offer, and 2 out of 3 calls converted.


Lawyers took the quiz within 19 days

Growth in meetings. Estelle went
from booking three calls a month
to booking three calls a week and
closing every 2 of those 3 calls.

Conversion rate. Six sales calls were booked within 19 days for a $5,000 offer, and 2 out of 3 calls converted.

Conversion Quiz Ecosystem + Sales Deck
Conversion Quiz Ecosystem + Sales Deck
Conversion Quiz Ecosystem + Sales Deck

Audience research and message positioning report

Audience research and message positioning report

Offer refinement for $5,000 Signature Styling Program

Offer refinement for $5,000 Signature Styling Program

Quiz concept, strategy, and copywriting

Quiz concept, strategy, and copywriting

Landing page and five tailored results pages

Landing page and five tailored results pages

‘Book a call sequence’ and‘Show up a call’ sequence with conversion-focused storytelling

‘Book a call sequence’ and‘Show up a call’ sequence with conversion-focused storytelling

Writing and designing the BONUS visual guide

Writing and designing the BONUS visual guide

Quiz funnel design, setup, and full implementation

Quiz funnel design, setup, and full implementation

Omnichannel integration (LinkedIn DM prompting to increase sales touchpoints)

Omnichannel integration (LinkedIn DM prompting to increase sales touchpoints)

Sales deck to increase the sales call close rate

Sales deck to increase the sales call close rate

Industry
Personal Styling & Professional Branding
The Client
A former attorney turned Style Strategist, Estelle Winsett knows firsthand what it feels like to walk into a deposition and be mistaken for the secretary (yes, that actually happened).
Now, through her Signature Styling Program, she helps mid- to late-career attorneys build wardrobes that reflect their authority, confidence, and evolving bodies, making them impossible to ignore.
Her clients are high-performing women attorneys in a male-dominated industry,
Juggling long hours,
Travel,
Postpartum and perimenopausal bodies,
and the pressure to look polished without feeling overstyled.


Industry
Personal Styling & Professional Branding
The Client
A former attorney turned Style Strategist, Estelle Winsett knows firsthand what it feels like to walk into a deposition and be mistaken for the secretary (yes, that actually happened).
Now, through her Signature Styling Program, she helps mid- to late-career attorneys build wardrobes that reflect their authority, confidence, and evolving bodies, making them impossible to ignore.
Her clients are high-performing women attorneys in a male-dominated industry,
Juggling long hours,
Travel,
Postpartum and perimenopausal bodies,
and the pressure to look polished without feeling overstyled.


Industry
Personal Styling & Professional Branding
The Client
A former attorney turned Style Strategist, Estelle Winsett knows firsthand what it feels like to walk into a deposition and be mistaken for the secretary (yes, that actually happened).
Now, through her Signature Styling Program, she helps mid- to late-career attorneys build wardrobes that reflect their authority, confidence, and evolving bodies, making them impossible to ignore.
Her clients are high-performing women attorneys in a male-dominated industry,
Juggling long hours,
Travel,
Postpartum and perimenopausal bodies,
and the pressure to look polished without feeling overstyled.


Industry
Personal Styling & Professional Branding
The Client
A former attorney turned Style Strategist, Estelle Winsett knows firsthand what it feels like to walk into a deposition and be mistaken for the secretary (yes, that actually happened).
Now, through her Signature Styling Program, she helps mid- to late-career attorneys build wardrobes that reflect their authority, confidence, and evolving bodies, making them impossible to ignore.
Her clients are high-performing women attorneys in a male-dominated industry,
Juggling long hours,
Travel,
Postpartum and perimenopausal bodies,
and the pressure to look polished without feeling overstyled.



Estelle had built a strong online presence while speaking on panels, sharing styling tips, and showing real client transformations.
Women were engaging with her, saving her posts, and DMing her with questions, and her only call to action was “Book a Call.”
It worked for the few who were ready right away, but she was losing the curious lurkers.
Unless Estelle reached out manually or met them face-to-face, the conversation ended there.
She was booking around three calls a month, but she wanted more.
She wanted to:
Deepen connection at scale
Nurture women who weren’t ready yet
Make every woman feel that getting styled could actually feel exciting

Estelle
Stylist for lawyers
Estelle said.
A quiz had been on my mind for a while,
I’d seen other stylists use it, but I just hadn’t done it because there were so many other things to do.
She was ready for a predictable way to turn attention into real conversations and clients, without having to be everywhere, all the time.
That’s when she came to Nomads.

Estelle had built a strong online presence while speaking on panels, sharing styling tips, and showing real client transformations.
Women were engaging with her, saving her posts, and DMing her with questions, and her only call to action was “Book a Call.”
It worked for the few who were ready right away, but she was losing the curious lurkers.
Unless Estelle reached out manually or met them face-to-face, the conversation ended there.
She was booking around three calls a month, but she wanted more.
She wanted to:
Deepen connection at scale
Nurture women who weren’t ready yet
Make every woman feel that getting styled could actually feel exciting

Estelle
Stylist for lawyers
Estelle said.
A quiz had been on my mind for a while,
I’d seen other stylists use it, but I just hadn’t done it because there were so many other things to do.
She was ready for a predictable way to turn attention into real conversations and clients, without having to be everywhere, all the time.
That’s when she came to Nomads.
Estelle had built a strong online presence while speaking on panels, sharing styling tips, and showing real client transformations.
Women were engaging with her, saving her posts, and DMing her with questions, and her only call to action was “Book a Call.”
It worked for the few who were ready right away, but she was losing the curious lurkers.
Unless Estelle reached out manually or met them face-to-face, the conversation ended there.
She was booking around three calls a month, but she wanted more.
She wanted to:
Deepen connection at scale
Nurture women who weren’t ready yet
Make every woman feel that getting styled could actually feel exciting

Estelle
Stylist for lawyers
Estelle said.
A quiz had been on my mind for a while,
I’d seen other stylists use it, but I just hadn’t done it because there were so many other things to do.
She was ready for a predictable way to turn attention into real conversations and clients, without having to be everywhere, all the time.
That’s when she came to Nomads.

Estelle had built a strong online presence while speaking on panels, sharing styling tips, and showing real client transformations.
Women were engaging with her, saving her posts, and DMing her with questions, and her only call to action was “Book a Call.”
It worked for the few who were ready right away, but she was losing the curious lurkers.
Unless Estelle reached out manually or met them face-to-face, the conversation ended there.
She was booking around three calls a month, but she wanted more.
She wanted to:
Deepen connection at scale
Nurture women who weren’t ready yet
Make every woman feel that getting styled could actually feel exciting

Estelle
Stylist for lawyers
Estelle said.
A quiz had been on my mind for a while,
I’d seen other stylists use it, but I just hadn’t done it because there were so many other things to do.
She was ready for a predictable way to turn attention into real conversations and clients, without having to be everywhere, all the time.
That’s when she came to Nomads.





Estelle was already helping women feel good in their clothes. But to her audience, she still sounded like just another stylist.
Estelle was already helping women feel good in their clothes. But to her audience, she still sounded like just another stylist.
Our first goal was to position her differently: to make her the category of one for women attorneys.
Our first goal was to position her differently: to make her the category of one for women attorneys.
The second was to build a quiz that did two things really well

01

01
Make women feel emotionally connected with Estelle

02

02
Make them want to take action and book a call with her

Estelle was already helping women feel good in their clothes. But to her audience, she still sounded like just another stylist.
Our first goal was to position her differently: to make her the category of one for women attorneys.
The second was to build a quiz that did two things really well

01
Make women feel emotionally connected with Estelle

02
Make them want to take action and book a call with her


The Goal
The Goal
The idea was to create a visually engaging quiz funnel that helps women feel and align with the big idea
“It’s not their body, it’s their clothes”.
The idea was to create a visually engaging quiz funnel that helps women feel and align with the big idea “It’s not their body, it’s their clothes”.
TheBig Idea
TheBig Idea


At first glance, Estelle appeared to be like every other stylist for professional women, talking about confidence, presence, and “looking professional.”
What emerged after hours of in-depth audience research, including interviews, surveys, and real client conversations, were internal hesitations that were holding them back.
Surprisingly, the budget and Estelle’s credibility were never even the objection points!
These were powerhouse attorneys managing high-stakes cases, raising families, and navigating bodies that no longer resembled what they did ten years ago. Yet the industry kept telling them style was for someone else younger, slimmer, trendier.
So we flipped the narrative.
“It’s not your body it’s the clothes.”
That one shift changed everything.
It became the foundation of Estelle’s new positioning and the heart of her quiz experience. It gave her a voice no other stylist had, set her apart in a crowded market, and helped her audience see themselves in a completely new light.




To attract strangers and spark curiosity, we created a Forbes-style personality quiz that blends sophistication with a pop-culture twist (because who doesn’t love a little fun?).
We wanted women to:
See themselves differently, reflecting their style persona in a way that resonated personally
Feel understood, every question and result echoed real language from Estelle’s clients, so it felt like she was speaking directly to them



To attract strangers and spark curiosity, we created a Forbes-style personality quiz that blends sophistication with a pop-culture twist (because who doesn’t love a little fun?).
We wanted women to:
See themselves differently, reflecting their style persona in a way that resonated personally
Feel understood, every question and result echoed real language from Estelle’s clients, so it felt like she was speaking directly to them





Connect naturally, nudging them toward reaching out, without pushy sales tactics.





Connect naturally, nudging them toward reaching out, without pushy sales tactics.

We chose the Quiz Title:
“What’s Your Powerhouse Style? From Courtroom to Cocktails”
Because it reframed Estelle as a lifestyle stylist, not a niche, work-only expert. This also immediately increased the perceived value of the $5,000 package, in turn boosting sales velocity.
We chose the Quiz Title:
“What’s Your Powerhouse Style? From Courtroom to Cocktails”
Because it reframed Estelle as a lifestyle stylist, not a niche, work-only expert. This also immediately increased the perceived value of the $5,000 package, in turn boosting sales velocity.
We chose the Quiz Title:
“What’s Your Powerhouse Style? From Courtroom to Cocktails”
Because it reframed Estelle as a lifestyle stylist, not a niche, work-only expert. This also immediately increased the perceived value of the $5,000 package, in turn boosting sales velocity.

While the questions tackled the logic of styling while slowly shifting beliefs, the answer choices spoke exactly like Estelle’s clients. The language was so real that women instinctively clicked without overthinking.
One even asked which celebrity they’d choose to style them for their opening argument in court. Yes, it got personal, ‘courtroom drama meets closet confession’ personal.
While the questions tackled the logic of styling while slowly shifting beliefs, the answer choices spoke exactly like Estelle’s clients. The language was so real that women instinctively clicked without overthinking.
One even asked which celebrity they’d choose to style them for their opening argument in court. Yes, it got personal, ‘courtroom drama meets closet confession’ personal.



Pack with Ease
We added this question as packing stress is so real. But once one knows their power pieces, it’s less panic, more ‘zip, sip, done.’



Pack with Ease
We added this question as packing stress is so real. But once one knows their power pieces, it’s less panic, more ‘zip, sip, done.’






Own Your Presence
Let’s face it, somewhere along the way, ‘professional’ started meaning ‘please hide your sparkle.’ We just want to remind them that they can look powerful, pulled-together, and still totally like themselves



Own Your Presence
Let’s face it, somewhere along the way, ‘professional’ started meaning ‘please hide your sparkle.’ We just want to remind them that they can look powerful, pulled-together, and still totally like themselves



Outfit Made Easy
We threw this in because choosing what to wear before something big can feel like a sport no one signed up for. So we wanted to show how once you’ve got your power pieces, it’s quick, easy, and actually enjoyable.
Plus, the thrill of their favourite one picking it out for them!


Outfit Made Easy
We threw this in because choosing what to wear before something big can feel like a sport no one signed up for. So we wanted to show how once you’ve got your power pieces, it’s quick, easy, and actually enjoyable.
Plus, the thrill of their favourite one picking it out for them!

Everything came together on the Results page
Everything came together on the Results page
Everything came together on the Results page
From personality mapping to articulating the silent struggles they rarely voiced, each person had a customised results page designed to spark a psychological shift.
From personality mapping to articulating the silent struggles they rarely voiced, each person had a customised results page designed to spark a psychological shift.
From personality mapping to articulating the silent struggles they rarely voiced, each person had a customised results page designed to spark a psychological shift.
Each section mirrored her audience's inner dialogue
Each section mirrored her audience's inner dialogue
Each section mirrored her audience's inner dialogue

Dismantled old beliefs
("it's my body")
Dismantled old beliefs
("it's my body")

And replaced them with empowerment
(“it’s the clothes”)
And replaced them with empowerment
(“it’s the clothes”)
Each woman underwent a shift from self-critique to self-recognition and ultimately saw themselves entirely differently.
Each woman underwent a shift from self-critique to self-recognition and ultimately saw themselves entirely differently.
Each woman underwent a shift from self-critique to self-recognition and ultimately saw themselves entirely differently.

Everything came together on the Results page
From personality mapping to articulating the silent struggles they rarely voiced, each person had a customised results page designed to spark a psychological shift.
Each section mirrored her audience's inner dialogue

Dismantled old beliefs
("it's my body")

And replaced them with empowerment
(“it’s the clothes”)
Each woman underwent a shift from self-critique to self-recognition and ultimately saw themselves entirely differently.



Instant Identity
The moment we entered the identity lane by adding a celebrity reference, women leaned in. Because it gave them a gave them an instant mental image and pulled them forward in seconds. The result clicked because it was visual and familiar.
The moment we entered the identity lane by adding a celebrity reference, women leaned in. Because it gave them a gave them an instant mental image and pulled them forward in seconds. The result clicked because it was visual and familiar.




Instant Identity
The moment we entered the identity lane by adding a celebrity reference, women leaned in. Because it gave them a gave them an instant mental image and pulled them forward in seconds. The result clicked because it was visual and familiar.





Silent Thoughts
This section showed the lingering thoughts many women carry in the back of their minds. It held those thoughts up like a mirror. The page showed them, “You’re not the only one who feels this.”
This helped them feel understood, without blame or judgment.


Silent Thoughts
This section showed the lingering thoughts many women carry in the back of their minds. It held those thoughts up like a mirror. The page showed them, “You’re not the only one who feels this.”
This helped them feel understood, without blame or judgment.



This is where the big idea clicked.
We grounded it in a simple stat: fewer than 8% of women naturally have an hourglass shape.
Then we introduced Estelle’s IP:
How to look hourglass without having an hourglass figure. This anchored the idea where it belonged: in clothing, and not women’s bodies.
The relief was immediate. And so was the trust in Estelle’s brand.
We grounded it in a simple stat: fewer than 8% of women naturally have an hourglass shape.
Then we introduced Estelle’s IP:
How to look hourglass without having an hourglass figure. This anchored the idea where it belonged: in clothing, and not women’s bodies.
The relief was immediate. And so was the trust in Estelle’s brand.




This is where the big idea clicked.
We grounded it in a simple stat: fewer than 8% of women naturally have an hourglass shape.
Then we introduced Estelle’s IP:
How to look hourglass without having an hourglass figure. This anchored the idea where it belonged: in clothing, and not women’s bodies.
The relief was immediate. And so was the trust in Estelle’s brand.





Start the Conversation
We didn’t just throw in a “Follow me on socials” button; we built curiosity loops around their desires by including questions they feel compelled to ask her or DM her directly.
We strategically placed micro-tension moments to drive more conversations, because once a LinkedIn DM thread starts, Estelle easily leads them to a call.
More conversations = More trust = More sales




Start the Conversation
We didn’t just throw in a “Follow me on socials” button; we built curiosity loops around their desires by including questions they feel compelled to ask her or DM her directly.
We strategically placed micro-tension moments to drive more conversations, because once a LinkedIn DM thread starts, Estelle easily leads them to a call.
More conversations = More trust = More sales


Shifting Estelle’s ICP’s ‘Belief’ with a visual tool
in their back pocket
After analyzing Estelle’s ideal client, one belief surfaced repeatedly:
Many women felt they needed an hourglass body before clothes would ever look good on them.
To shift that belief, we added a micro-conversion. We zeroed in on a simple visual tool they could refer to at any time.
Then we faced a strategic choice: video course or PDF?
Yes, video converts, but this audience is always on the move. They’d save it for “later” and never hit play. A guide, though, can be skimmed through in between meetings..
We collaborated with Estelle to develop the Body Shape & Fit Guide, a concise, visual tool that simplifies styling.
Shifting Estelle’s ICP’s ‘Belief’ with a visual tool in their back pocket
After analyzing Estelle’s ideal client, one belief surfaced repeatedly:
Many women felt they needed an hourglass body before clothes would ever look good on them.
To shift that belief, we added a micro-conversion. We zeroed in on a simple visual tool they could refer to at any time.
Then we faced a strategic choice: video course or PDF?
Yes, video converts, but this audience is always on the move. They’d save it for “later” and never hit play. A guide, though, can be skimmed through in between meetings..
We collaborated with Estelle to develop the Body Shape & Fit Guide, a concise, visual tool that simplifies styling.





Finally understand your body shape without tape measures or confusion





Learn the Hourglass Method so proportions feel balanced, not forced





Use a quick-fit checklist to stop second-guessing outfits before you leave the house







Finally understand your body shape without tape measures or confusion



Learn the Hourglass Method so proportions feel balanced, not forced



Use a quick-fit checklist to stop second-guessing outfits before you leave the house



01

01
Setting the belief shift
Setting the belief shift
This snapshot shows how the guide was introduced after a core belief was challenged:
That you need an hourglass body for clothes to look good.
The messaging did the first job. It removed self-blame and reframed the problem with a simple stat. By the time readers reached this point, they were open to a different explanation.
The guide enters at that moment of openness.









02

02
Making the idea concrete
Making the idea concrete
This snapshot shows how we moved from insight to proof.
The guide does not explain the idea in theory.
It shows it. Real examples make the shift visible and believable. Readers can see how clothing choices change proportions without changing bodies.
This is where trust builds. The idea stops feeling abstract and starts feeling tangible..

03

03
Lowering the effort to engage and removing friction from the moment of decision
Lowering the effort to engage and removing friction from the moment of decision
Instead of asking for more time, more learning, or more commitment, the guide offers a quick solution.
This visual guide can be skimmed, saved, and revisited. That mattered for an audience that was busy, already overloaded, and always on the move.
At this stage
The guide simply carried readers forward and made their wardrobe decisions woes a little more manageable.
Instead of abstract advice
Readers could see how pieces were chosen with intention
Aligned to their body shape
Colors, and real-life needs.
The guide helped them imagine using the method in practice, which made moving into shopping, styling, or booking the next step feel natural rather than forced.
This positioned Estelle as the stylist who finally got it right








Each story cracked something open:
The moment she stopped hiding behind black tops, the day she looked in the mirror and actually liked what she saw.
Every email felt like a chat with that one stylish friend who tells you the truth, but makes you laugh while doing it.
From inbox to consult call, these messages ignited the desires within.
The subsequent 11-part “Book a call” sequence deepened that bond. It moved them from wondering if style could really change how they show up, to realizing it already had.
The quiz made them enter Estelle’s universe. These emails made them stay back.
The moment she stopped hiding behind black tops, the day she looked in the mirror and actually liked what she saw.
Every email felt like a chat with that one stylish friend who tells you the truth, but makes you laugh while doing it.
From inbox to consult call, these messages ignited the desires within.
The subsequent 11-part “Book a call” sequence deepened that bond. It moved them from wondering if style could really change how they show up, to realizing it already had.
The quiz made them enter Estelle’s universe. These emails made them stay back.

Our partnership with Estelle was about helping her be seen by the right women, in the right spaces, with the right message.
We developed a strategic visibility plan that identified podcast opportunities, encouraged her to host LinkedIn Lives, and created a content calendar to seed her Big Idea across all platforms.
Our partnership with Estelle was about helping her be seen by the right women, in the right spaces, with the right message.
We developed a strategic visibility plan that identified podcast opportunities, encouraged her to host LinkedIn Lives, and created a content calendar to seed her Big Idea across all platforms.



Every time Estelle shared the Big Idea on LinkedIn, comments poured in, from ‘Wait… did she just read my mind?’ to clients sharing how finally wearing clothes that fit shifted their confidence
Every time Estelle shared the Big Idea on LinkedIn, comments poured in, from ‘Wait… did she just read my mind?’ to clients sharing how finally wearing clothes that fit shifted their confidence
A proof that the new positioning worked.
A proof that the new positioning worked.





Meredith Watts
Attorney at Brooks Injury Law
10/10 highly recommend working with her!!
Estelle turned my panic into perfection for a firm photo shoot and a long overdue post-pandemic work wardrobe update.
10/10 highly recommend working with her!! Now getting dressed for work, a business lunch, or a day in court is a breeze!


Meredith Watts
Attorney at Brooks Injury Law
10/10 highly recommend working with her!!
Estelle turned my panic into perfection for a firm photo shoot and a long overdue post-pandemic work wardrobe update.
10/10 highly recommend working with her!! Now getting dressed for work, a business lunch, or a day in court is a breeze!


Meredith Watts
Attorney at Brooks Injury Law
10/10 highly recommend working with her!!
Estelle turned my panic into perfection for a firm photo shoot and a long overdue post-pandemic work wardrobe update.
10/10 highly recommend working with her!! Now getting dressed for work, a business lunch, or a day in court is a breeze!


Adrienne Valencia Garcia
Deputy General Counsel
You did a total reset for me Estelle!!!
You did a total reset for me Estelle!!!
Reading this and all the comments have only reaffirmed that working with you was exactly what I needed to bring out the best in me (inside and out) 🫶🙏🫶


Adrienne Valencia Garcia
Deputy General Counsel
You did a total reset for me Estelle!!!
You did a total reset for me Estelle!!!
Reading this and all the comments have only reaffirmed that working with you was exactly what I needed to bring out the best in me (inside and out) 🫶🙏🫶


Adrienne Valencia Garcia
Deputy General Counsel
You did a total reset for me Estelle!!!
You did a total reset for me Estelle!!!
Reading this and all the comments have only reaffirmed that working with you was exactly what I needed to bring out the best in me (inside and out) 🫶🙏🫶


Jennifer Young
She helped me when I was postpartum
She helped me when I was postpartum and attempting to navigate the new body and professional wear! So fun to work with.


Jennifer Young
She helped me when I was postpartum
She helped me when I was postpartum and attempting to navigate the new body and professional wear! So fun to work with.


Jennifer Young
She helped me when I was postpartum
She helped me when I was postpartum and attempting to navigate the new body and professional wear! So fun to work with.


Unknown
I started wearing clothes that fit my body better!
I feel this so much. I’ve been there. I actually stopped going out and dating when I was 30 pounds heavier—I didn’t feel good about myself, so I didn’t feel like others would feel good about me either. But my mindset shifted when I saw life passing me by and when I started wearing clothes that fit my body better!


Unknown
I started wearing clothes that fit my body better!
I feel this so much. I’ve been there. I actually stopped going out and dating when I was 30 pounds heavier—I didn’t feel good about myself, so I didn’t feel like others would feel good about me either. But my mindset shifted when I saw life passing me by and when I started wearing clothes that fit my body better!


Unknown
I started wearing clothes that fit my body better!
I feel this so much. I’ve been there. I actually stopped going out and dating when I was 30 pounds heavier—I didn’t feel good about myself, so I didn’t feel like others would feel good about me either. But my mindset shifted when I saw life passing me by and when I started wearing clothes that fit my body better!



With a thoughtful speaker deck and outreach plan, every gig became a lead magnet, engaging and nurturing new women well beyond the stage.
By connecting quiz insights to her high-ticket offer and clearly demonstrating client outcomes, the Sales Deck consistently converted engagement into bookings while establishing Estelle’s expertise.
By connecting quiz insights to her high-ticket offer and clearly demonstrating client outcomes, the Sales Deck consistently converted engagement into bookings while establishing Estelle’s expertise.


With a thoughtful speaker deck and outreach plan, every gig became a lead magnet, engaging and nurturing new women well beyond the stage.
By connecting quiz insights to her high-ticket offer and clearly demonstrating client outcomes, the Sales Deck consistently converted engagement into bookings while establishing Estelle’s expertise.


In just 19 days, Estelle went from 3 calls per month to 3 calls per week while closing 2 out of every 3 calls for a $5K offer.
In just 19 days, Estelle went from 3 calls per month to 3 calls per week while closing 2 out of every 3 calls for a $5K offer.
Today, about 5 out of every 100 quiz-takers book a discovery call.
Today, about 5 out of every 100 quiz-takers book a discovery call.
Each podcast appearance
Each podcast appearance
LinkedIn post
LinkedIn post
And speaking event flows seamlessly into the quiz
And speaking event flows seamlessly into the quiz
Guiding women through a journey that naturally leads to a booked call.





In just 19 days, Estelle went from 3 calls per month to 3 calls per week while closing 2 out of every 3 calls for a $5K offer.
Today, about 5 out of every 100 quiz-takers book a discovery call.
Each podcast appearance
LinkedIn post
And speaking event flows seamlessly into the quiz
Guiding women through a journey that naturally leads to a booked call.



In just 19 days, Estelle went from 3 calls per month to 3 calls per week while closing 2 out of every 3 calls for a $5K offer.
Today, about 5 out of every 100 quiz-takers book a discovery call.
Each podcast appearance
LinkedIn post
And speaking event flows seamlessly into the quiz
Guiding women through a journey that naturally leads to a booked call.




I so love how you help give us all 100 permission to dress for who we are and where we are right now





I so love how you help give us all 100 permission to dress for who we are and where we are right now




I so love how you help give us all 100 permission to dress for who we are and where we are right now









Molly Kremer
Creator of The Billing Generator™
I so love how you help give us all 100 permission to dress for who
we are and where we are right now
I so love how you help give us all 💯 permission to dress for who we are and where we are right now Estelle Winsett, JD 🙏 my now version of my body thanks you 🙂


Molly Kremer
Creator of The Billing Generator™
I so love how you help give us all 100 permission to dress for who we are and where we are right now
I so love how you help give us all 💯 permission to dress for who we are and where we are right now Estelle Winsett, JD 🙏 my now version of my body thanks you 🙂








Molly Kremer
Creator of The Billing Generator™
I so love how you help give us all 100 permission to dress for who
we are and where we are right now
I so love how you help give us all 💯 permission to dress for who we are and where we are right now Estelle Winsett, JD 🙏 my now version of my body thanks you 🙂






Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.

Alefiya
Khoarki




Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.

Alefiya
Khoarki




Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.

Alefiya
Khoarki




Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.

Alefiya
Khoarki














