Client Story
Client Story
Client Story
How Nausheen went from never selling to her list to selling out her first bootcamp
How Nausheen went from never selling to her list to selling out her first bootcamp
How Nausheen went from never selling to her list to selling out her first bootcamp
How Nausheen went from never selling to her list to selling out her first bootcamp
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Sold out launch!
Sold out launch!
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Email open rates and
Email open rates and
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Sold out launch!
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Email open rates and
The Client
Nausheen I Chen | 3X TEDx speaker • LinkedIn Learning Instructor • Coached 500+ execs at Google, Amazon, SAP, AT&T, IBM, Twitch, European Chamber of Commerce.
Bootcamp
100% Sold Out
Services Provided
Launch Email Strategy & Storyboarding
Industry
Public speaking coaching & leadership communication
. Spoke on 75+ podcasts
. 10 stages (including TEDx)
. 15 private memberships
. 30 workshops (for Google and Twitch)
Including:
Launch email sequence
Webinar pre-launch support
• Landing page copy outline
• Positioning
• Email messaging blurbs
Customer journey mapping
I still remember the first time I got on a call with Nausheen.
She already had a brilliant 5-part video course on how to speak fearlessly. Her course was strong enough that LinkedIn Learning licensed it outright.
The Client
Nausheen I Chen | 3X TEDx speaker • LinkedIn Learning Instructor • Coached 500+ execs at Google, Amazon, SAP, AT&T, IBM, Twitch, European Chamber of Commerce.
Bootcamp
100% Sold Out
Services Provided
Launch Email Strategy & Storyboarding
Industry
Public speaking coaching & leadership communication
. Spoke on 75+ podcasts
. 10 stages (including TEDx)
. 15 private memberships
. 30 workshops (for Google and Twitch)
Including:
Launch email sequence
Webinar pre-launch support
• Landing page copy outline
• Positioning
• Email messaging blurbs
Customer journey mapping
I still remember the first time I got on a call with Nausheen.
She already had a brilliant 5-part video course on how to speak fearlessly. Her course was strong enough that LinkedIn Learning licensed it outright.
And that’s what made this project so interesting.
And that’s what made this project so interesting.
Nausheen is a 3X TEDx speaker and a LinkedIn Learning instructor who has coached 500+ executives at companies including Google, Amazon, SAP, AT&T, IBM, and Twitch.
She’s also delivered communication training at Fortune 50 company P&G and worked with leaders across the European Chamber of Commerce. She is at the top of her field.
Challenge
Her challenge was turning that
expertise into a scalable offer.
And she needed someone who could help her
sell the bootcamp without making it feel like a hard sell.
That’s where we came in.
A few days after our kickoff call, Nausheen shared the full five-part video course with us.
It was strong, story-driven content on how to speak fearlessly. Nausheen’s content was so valuable that it could easily have been sold as a paid course, but Nausheen was giving it away for free.
Even though the content was strong, there was no clear bridge from the videos to the bootcamp, and there was no launch plan to guide people toward a decision. She had never sold to them before. So we couldn’t jump straight from:
“Here’s a free course.” to “Now join my bootcamp.”
That would feel abrupt and off-brand.
A few days after our kickoff call, Nausheen shared the full five-part video course with us.
It was strong, story-driven content on how to speak fearlessly. Nausheen’s content was so valuable that it could easily have been sold as a paid course, but Nausheen was giving it away for free.
Even though the content was strong, there was no clear bridge from the videos to the bootcamp, and there was no launch plan to guide people toward a decision. She had never sold to them before. So we couldn’t jump straight from:
“Here’s a free course.” to “Now join my bootcamp.”
That would feel abrupt and off-brand.
A few days after our kickoff call, Nausheen shared the full five-part video course with us.
It was strong, story-driven content on how to speak fearlessly. Nausheen’s content was so valuable that it could easily have been sold as a paid course, but Nausheen was giving it away for free.
Even though the content was strong, there was no clear bridge from the videos to the bootcamp, and there was no launch plan to guide people toward a decision. She had never sold to them before. So we couldn’t jump straight from:
“Here’s a free course.” to “Now join my bootcamp.”
That would feel abrupt and off-brand.
A few days after our kickoff call, Nausheen shared the full five-part video course with us.
It was strong, story-driven content on how to speak fearlessly. Nausheen’s content was so valuable that it could easily have been sold as a paid course, but Nausheen was giving it away for free.
Even though the content was strong, there was no clear bridge from the videos to the bootcamp, and there was no launch plan to guide people toward a decision. She had never sold to them before. So we couldn’t jump straight from:
“Here’s a free course.” to “Now join my bootcamp.”
That would feel abrupt and off-brand.
The real challenge was this
The real challenge was this
The real challenge was this
The real challenge was this
How do you turn great teaching into action without pressure, discounts, or sales tactics?
How do you turn great teaching into action without pressure, discounts, or sales tactics?
The emails had to do more than direct people to the free video course.
The emails had to do more than direct people to the free video course.
Each video had to facilitate a belief shift, a sneak peek into Nausheen’s authority and credibility, pre-warming them for the upcoming launch.
Once the audience believes in you, your point of view, and why the moment matters, they’re already expecting the pitch.
And that’s exactly what happened. 69% of her massive audience engaged with the emails. When the doors opened, the bootcamp sold out.
We started by paying close attention to how her audience felt at every step:
We started by paying close attention to
how her audience felt at every step:
We started by paying close attention to how her audience felt at every step:
Before the first video
Before the first video
During the series
During the series
Right before the offer
Right before the offer
and right before the offer.
From there, we built the email sequence like a short series. Each email had one clear job of handling objections or installing a feature-related belief without overwhelming them.
From there, we built the email sequence like a short series.
Each email had one clear job of handling objections or installing
a feature-related belief without overwhelming them.
From there, we built the email sequence like a short series. Each email had one clear job of handling objections or installing a feature-related belief without overwhelming them.
Early emails focused on momentum and trust.
Early emails focused on momentum and trust.
They welcomed readers
They welcomed readers
Set expectations
Set expectations
And made it clear this wasn’t another surface‑level course.
And made it clear this wasn’t another surface‑level course.
From there, we built the email sequence like Netflix webseries episodes — each one tapping into curiosity loops, aha moments, and narrative building to hold attention all the way to the offer.
We used stories, testimonials, and social proof to boost the message and made her audience mull over the message. And above all, we made sure Nausheen’s voice wasn’t lost.
From there, we built the email sequence like Netflix webseries episodes — each one tapping into curiosity loops, aha moments, and narrative building to hold attention all the way to the offer.
We used stories, testimonials, and social proof to boost the message and made her audience mull over the message. And above all, we made sure Nausheen’s voice wasn’t lost.
Click to View Real Email Examples
Click to View Real Email Examples
Early emails focused on momentum and trust.
They welcomed readers
Set expectations
And made it clear this wasn’t another surface‑level course.
From there, we built the email sequence like Netflix webseries episodes — each one tapping into curiosity loops, aha moments, and narrative building to hold attention all the way to the offer.
We used stories, testimonials, and social proof to boost the message and made her audience mull over the message. And above all, we made sure Nausheen’s voice wasn’t lost.
Click to View Real Email Examples
Mid‑series emails built belief. They showed what strong speaking can unlock:
Mid‑series emails built belief. They showed what strong speaking can unlock:
Leading meetings with authority,
Leading meetings with authority,
Presenting ideas clearly in the boardroom,
Presenting ideas clearly in the boardroom,
and winning opportunities because people trust your voice.
and winning opportunities because people trust your voice.
Readers began to picture themselves speaking with control, not nerves.
Readers began to picture themselves speaking with control, not nerves.
Click to View Real Email Examples
Click to View Real Email Examples
Mid‑series emails built belief. They showed what strong speaking can unlock:
Leading meetings with authority,
Presenting ideas clearly in the boardroom,
and winning opportunities because people trust your voice.
Readers began to picture themselves speaking with control, not nerves.
Click to View Real Email Examples
Later emails handled objections.
Later emails handled objections.
By speaking directly to quieter speakers and introverts,
By speaking directly to quieter speakers and introverts,
Showing them this program was built for their style and personality.
Showing them this program was built for their style and personality.
By the time the audience reached the final emails, they were already nodding along and were connecting the message in the emails with their idea of their speaking journey.
By the time the audience reached the final emails, they were already nodding along and were connecting the message in the emails with their idea of their speaking journey.
Click to View Real Email Examples
Click to View Real Email Examples
Later emails handled objections.
By speaking directly to quieter speakers and introverts,
Showing them this program was built for their style and personality.
By the time the audience reached the final emails, they were already nodding along and were connecting the message in the emails with their idea of their speaking journey.
Click to View Real Email Examples
Every message was shaped by what the audience was already thinking. There was no pressure and no hype.
Every message was shaped by what the audience was already thinking.
There was no pressure and no hype.
Throughout the process, we protected
Nausheen’s voice so the emails sounded like her.
They read like guidance and didn’t scream promotion in any way.
They read like guidance and didn’t scream promotion in any way.
01
That mix of belief-building
That mix of
belief-building
02
Objection handling
03
And voice integrity carried readers from free content to a confident yes.
Before a single email was written, we defined the person on the other side of the screen.
We started by mapping the buyer’s persona.
Where were they mentally before pressing play to watch the first video?
What would they likely feel after the second one?
What belief needed to shift before they’d even consider joining a bootcamp?
That became the core of the strategy.
Before a single email was written, we defined the person on the other side of the screen.
We started by mapping the buyer’s persona.
Where were they mentally before pressing play to watch the first video?
What would they likely feel after the second one?
What belief needed to shift before they’d even consider joining a bootcamp?
That became the core of the strategy.
Then came the pre-launch.
Technically, we were only hired to write the launch email sequences. But it was clear early on:
A strong launch needs a strong runway.
So we helped her shape her live masterclass strategy. Everything from the positioning and bonus ideas to the messaging blurbs she’d use to promote it.
Nausheen I. Chen
Public Speaking Professor
Alefiya is an awesome strategist. She consumes a lot. She creates a lot. She analyses a lot.
Then came the pre-launch.
Technically, we were only hired to write the launch email sequences. But it was clear early on:
A strong launch needs a strong runway.
So we helped her shape her live masterclass strategy. Everything from the positioning and bonus ideas to the messaging blurbs she’d use to promote it.
Nausheen I. Chen
Public Speaking Professor
Alefiya is an awesome strategist. She consumes a lot. She creates a lot. She analyses a lot.
Then came the pre-launch.
Technically, we were only hired to write the launch email sequences. But it was clear early on:
A strong launch needs a strong runway.
So we helped her shape her live masterclass strategy. Everything from the positioning and bonus ideas to the messaging blurbs she’d use to promote it.
Nausheen I. Chen
Public Speaking Professor
Alefiya is an awesome strategist. She consumes a lot. She creates a lot. She analyses a lot.
Then came the pre-launch.
Technically, we were only hired to write the launch email sequences. But it was clear early on:
A strong launch needs a strong runway.
So we helped her shape her live masterclass strategy. Everything from the positioning and bonus ideas to the messaging blurbs she’d use to promote it.
Nausheen I. Chen
Public Speaking Professor
Alefiya is an awesome strategist. She consumes a lot. She creates a lot. She analyses a lot.
So what made this launch work?
So what made this launch work?
If you stripped away the strategy, the emails, and the positioning, it might look like just another launch.
If you stripped away the strategy, the emails, and the positioning, it might look like just another launch.
If you stripped away the strategy, the emails, and the positioning, it might look like just another launch.
Every piece of the funnel was placed in the right order, with the right intent, so nothing felt rushed, forced, or salesy.
These choices helped people watch the videos, open the emails, and choose a high-ticket bootcamp even though Nausheen had never sold to them before.
Every piece of the funnel was placed in the right order, with the right intent, so nothing felt rushed, forced, or salesy.
These choices helped people watch the videos, open the emails, and choose a high-ticket bootcamp even though Nausheen had never sold to them before.
Every piece of the funnel was placed in the right order, with the right intent, so nothing felt rushed, forced, or salesy.
These choices helped people watch the videos, open the emails, and choose a high-ticket bootcamp even though Nausheen had never sold to them before.
Three decisions shaped how this launch landed
Three decisions shaped how this launch landed
It sounded like Nausheen
It sounded like Nausheen
Not just in tone but also in clarity and intention.
Not just in tone but also in clarity and intention.
We used voice-of-customer insights and language from her coaching sessions to make it feel like a conversation, not push you down a funnel.
01
It built belief.
One layer at a time
It built belief.
One layer at a time
Before we introduced the offer, we focused on something more important: belief.
First, make them believe in themselves
Then, believe in Nausheen as their guide
Only then, introduce the offer
Each email was written with one emotional goal. No more, no less.
02
It sold them their future self, not the bootcamp.
It sold them their future self, not the bootcamp.
Most launches talk about features: number of modules, live sessions, and bonuses.
We focused on identity shifts you could actually feel:
Who you are before the bootcamp
How you speak before you’ve pressure-tested your ideas
How you show up when your voice still shakes under scrutiny
The difference between rehearsing alone and holding your ground live
The moment you stop asking “Was that okay?”
The point where hesitation gives way to control
And who you become after it.
We used case studies.
We used “before-and-after” reflections.
We made people feel like they’d already begun the transformation just by opening the emails.
We used case studies.
We used “before-and-after” reflections.
We made people feel like they’d already begun the transformation just by opening the emails.
03
The Result
69% open rates on the 5-day course emails
Bootcamp sold out 100%
Let's build a Conversion Quiz Ecosystem so you stop losing the hundreds of potential customers that are already lurking in your ecosystem.
Let's build a Conversion Quiz Ecosystem so you stop losing the hundreds of potential customers that are already lurking in your ecosystem.
Let's build a Conversion Quiz Ecosystem so you stop losing the hundreds of potential customers that are already lurking in your ecosystem.
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki
Nomads: Home of the Compounding RPV ™ OS
more revenue per visitor.
Then more again month on month.
Could you add $1.5/M from your existing traffic?
Takes less time than reading a Slack thread. But worth more than your quarterly ad spend.
Alefiya
Khoarki